ERP Partnerships Leverage existing connectors and partnerships, including the Microsoft Dynamics 365 Business Central pre-built connector and the Acumatica reference, along with Mercurius IT collaboration, to build a partner-led growth plan. Target mid-market manufacturers and distributors using ERP systems by offering EazyStock as an integrated inventory optimization add-on that can be co-sold with ERP vendors and MSPs.

Mid-market Focus Position EazyStock to CFOs and operations leaders at small to mid-sized manufacturers and wholesalers (11-50 employees, roughly $1–$10M in revenue) by highlighting its ability to reduce working capital, improve stock availability, and replace spreadsheet-based planning with AI-driven forecasting.

AIForecasting Value Highlight the AI-powered demand forecasting that respects seasonality, trends, and promotions as a core differentiator. Target retailers, distributors, and manufacturers seeking reliable, data-driven inventory decisions beyond manual methods.

ROI and Automation Emphasize automated order generation, optimized reorder points, and safety stock calculations as ways to save procurement time, improve service levels, and minimize lost sales. Use ROI storytelling to justify initiatives to finance and operations teams.

Growth Momentum Capitalize on demonstrated marketing momentum and partnerships, such as Connect Conference sponsorships and ERP collaborations, to accelerate channel-driven growth. Propose joint events, co-sell motions, and referrals with ERP vendors and IT service partners to expand into Nordic and European markets.