Strategic Client Acquisition Blue Yonder continues to secure major clients across diverse industries such as energy, food, and consumer products, indicating strong demand for its supply chain and demand planning solutions. This presents opportunities to target similar companies seeking digital transformation and supply chain optimization.

Innovative Product Launches The recent launch of the Sustainable Supply Chain Manager and Cognitive Solutions demonstrates Blue Yonder’s focus on integrating sustainability and advanced data analytics into its offerings. Sales teams can leverage these cutting-edge solutions to appeal to clients aiming to meet environmental targets and enhance decision-making capabilities.

Acquisition Growth The acquisition of Optoro, Inc., a leader in returns management, expands Blue Yonder’s product portfolio and service capabilities, opening doors for upselling and cross-selling opportunities with clients interested in end-to-end supply chain visibility and reverse logistics.

Security Focus The appointment of a Chief Security Officer underscores Blue Yonder’s commitment to enterprise security, making its solutions more attractive to organizations with stringent data protection and compliance requirements—presenting a selling point for security-conscious prospects.

Industry Partnerships Partnerships with leading corporations like Viva Energy, Century Pacific, and Chervon illustrate Blue Yonder’s trusted reputation in implementing digital supply chain solutions. These success stories can be leveraged to demonstrate proven value to similar prospects in manufacturing, energy, and consumer goods sectors.