Boutique practice Small firm size (2-10 employees) indicates personalized service and potential for deep, relationship-driven engagements in custom homes and private schools. Target partnerships should emphasize bespoke design solutions and flexible scalability.

Niche expertise Specialization in custom homes and private schools suggests opportunity to upsell integrated architectural services for educational facilities, campus planning, and adaptive reuse projects within private school networks and high-end residential developments.

Revenue potential Reported revenue in the mid range for a boutique firm implies room for mid to large-scale project opportunities, potentially through multi-phase programs, repeat engagements, or premium design-build collaborations with larger firms seeking specialized boutique input.

Tech stack Utilizes common web and CMS tools (WordPress, Google Fonts API, jQuery, etc.), indicating openness to modern digital engagement and streamlined marketing. Leverage to propose enhanced project portals, visualization tools, or client-facing design collaboration platforms.

Competitive landscape Operates in a market with large industry players; position Eck | MacNeely as a design-focused partner for high-touch, client-centric projects. Develop value propositions around intimate collaboration, faster decision cycles, and specialized educational/private residential design insight.