Public Sector Focus Eco-Counter works with public bodies across 55 countries to develop active transportation and preserve natural spaces, presenting a strong opportunity to upsell turnkey data infrastructure and community-oriented analytics to city and regional governments seeking mobility and sustainability insights.

Turnkey and Custom Solutions The company offers both hardware plus software plus data services and customized installations, creating cross-sell potential for bundled hardware refreshes, expanded analytics capabilities, or ongoing professional services for new jurisdictions or larger-scale deployments.

Strong Data Platform With a tech stack spanning data collection, analytics, and engagement tools (Kafka, Matomo, Salesforce, HubSpot, Jira, Ansible), there is an opportunity to upsell advanced analytics, real-time dashboards, and CRM-driven customer success programs to maximize counter utilization and decision support.

Global Reference Base Serving over 3,000 customers in 55 countries, including multiple high-profile markets, Eco-Counter can leverage referenceability and case studies to win new contracts with large municipalities or transit authorities seeking proven outcomes in pedestrian and bicycle traffic analytics.

Strategic Partnerships Past collaboration with IMBA and a long-standing revenue scale place Eco-Counter well for partnerships with advocacy groups, tourism boards, and infrastructure developers, enabling co-selling opportunities around trails, bike networks, and urban mobility initiatives.