eco-kids

RetailNorth Carolina, United States11-50 Employees

Eco-Kids operates in the retail sector, focusing on children’s art materials that aim to be safe, effective, and environmentally considerate. Its products are designed to support exploratory play, non-verbal visual communication, and discovery while reducing screen time and encouraging parental involvement, with a philosophy of simplifying toys and removing gender or racial biases from children’s products. The company positions itself to serve families seeking creative play that emphasizes natural materials and sustainable practices, aiming to minimize unsustainable ingredients, packaging, and processes.
Based in Raleigh, North Carolina, Eco-Kids traces its origins to 2008 in Maine and was acquired in 2019 by Roxanne Quimby, co-founder of Burt’s Bees, who has continued to expand the product range. The majority of its items are manufactured locally, aligning with its focus on environmentally conscious product development within the broader retail landscape for kids’ toys and art supplies. The business operates with a modest to mid-sized footprint and serves a market of parents and caregivers prioritizing safe, bias-free, and developmentally supportive artistic materials for children.

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