Insights

Niche Market Appeal Smiling Tree Toys specializes in handcrafted, eco-friendly toys that cater to parents seeking thoughtful, sustainable gifts for children, presenting an opportunity to target environmentally conscious consumers who value quality over mass-produced items.

Limited Product Diversity The company's focus on a curated collection, such as the limited edition 'Love All' series, suggests potential for expanding niche collections or seasonal offerings to boost customer engagement and repeat sales.

Storytelling Advantage Their compelling backstory rooted in community, sustainability, and family values can be leveraged in marketing to build brand loyalty among consumers who prioritize authenticity and social responsibility.

Digital Engagement Tools Utilization of platforms like Apple Pay and advanced site management tools indicates readiness to enhance the online shopping experience, which can be optimized to increase conversions and customer retention.

Growth Potential With revenue under one million and a lean team, there is clear room for scaling through digital marketing, strategic partnerships, and expanding product lines tailored to the eco-conscious and handcrafted toy market segments.

Smiling Tree Toys Tech Stack

Smiling Tree Toys uses 8 technology products and services including AWIN, Tawk.to, Justuno, and more. Explore Smiling Tree Toys's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • Tawk.to
    Live Chat
  • Justuno
    Marketing Automation
  • Apple Pay
    Payment Processing
  • PHP
    Programming Languages
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • Zipify OCU
    Web Platform Extensions

Smiling Tree Toys's Email Address Formats

Smiling Tree Toys uses at least 1 format(s):
Smiling Tree Toys Email FormatsExamplePercentage
First@smilingtreetoys.comJohn@smilingtreetoys.com
50%
First@smilingtreetoys.comJohn@smilingtreetoys.com
50%

Frequently Asked Questions

What is Smiling Tree Toys's official website and social media links?

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Smiling Tree Toys's official website is smilingtreetoys.com and has social profiles on LinkedIn.

What is Smiling Tree Toys's NAICS code?

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Smiling Tree Toys's NAICS code is 44-45 - Retail Trade.

How many employees does Smiling Tree Toys have currently?

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As of December 2025, Smiling Tree Toys has approximately 5 employees across 2 continents, including AfricaNorth America. Key team members include Marketing Director: B. R. M.. Explore Smiling Tree Toys's employee directory with LeadIQ.

What industry does Smiling Tree Toys belong to?

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Smiling Tree Toys operates in the Retail industry.

What technology does Smiling Tree Toys use?

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Smiling Tree Toys's tech stack includes AWINTawk.toJustunoApple PayPHPCloudflare Bot ManagementGoogle Tag ManagerZipify OCU.

What is Smiling Tree Toys's email format?

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Smiling Tree Toys's email format typically follows the pattern of First@smilingtreetoys.com. Find more Smiling Tree Toys email formats with LeadIQ.

When was Smiling Tree Toys founded?

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Smiling Tree Toys was founded in 2010.

Smiling Tree Toys

RetailMinnesota, United States2-10 Employees

We’re Justin and Kathleen, fun-loving kids at heart with a deep appreciation for living simply, being kind to Mother Nature, and creating thoughtful, handmade gifts. 

Our family business began in 2010 when we returned to the U.S. after serving two years with the Peace Corps in Niger, West Africa. After living in a small, strongly-knit community in West Africa, we wanted the same for our new home in the U.S. We chose Kathy’s family roots in rural southwestern Minnesota as our little place to call home. That’s where you’ll find us, where Justin enjoys the prairie views from his woodshop window, and Kathleen is happy to return to the wide open spaces of her childhood. Best of all, we love sharing it all with our little daughter Amana.

When we’re not in our woodshop, the three of us are usually enjoying family time, playing games, camping, skiing, and helping out on our family’s organic farm.

We like to say that we “work hard to play hard,” although most days in the woodshop hardly feel like work at all -- come on, we get to make TOYS for a living!

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M

    Smiling Tree Toys's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Smiling Tree Toys's revenue is estimated to be in the range of $1M

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