Insights

Boutique Handmade Small, family-run operation with a handcrafted toy focus and eco-conscious values. Ideal for alliance with like-minded retailers seeking artisanal product lines and sustainable storytelling.

Seasonal Collections Past launches include limited edition lines such as the Love All collection, indicating openness to exclusive items and capsule drops that can drive demand, gifting campaigns, and seasonal promotions.

Direct Channel Savvy Existing tech stack includes Klaviyo and Bold Commerce, suggesting readiness for email-driven promotions, cart upsell, and streamlined e-commerce experiences; leverage for cross-sell with related toy categories.

Limited Scale Low employee count and small team indicate agility but potential capacity constraints; opportunities exist to position as a preferred, low-volume, high-margin partner for boutique retailers or regional distributors.

Sustainable Story Strong narrative around nature, simplicity, and Peace Corps experience; craft storytelling and CSR aligned pitches to retailers prioritizing ethical sourcing and family-owned brands with authentic missions.

Smiling Tree Toys Tech Stack

Smiling Tree Toys uses 8 technology products and services including AWIN, core-js, Klaviyo, and more. Explore Smiling Tree Toys's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • core-js
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Venmo
    Payment Processing
  • Bold Commerce
    Personalization
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • Bold Product Options
    Web Platform Extensions

Smiling Tree Toys's Email Address Formats

Smiling Tree Toys uses at least 1 format(s):
Smiling Tree Toys Email FormatsExamplePercentage
First@smilingtreetoys.comJohn@smilingtreetoys.com
100%

Frequently Asked Questions

What is Smiling Tree Toys's official website and social media links?

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Smiling Tree Toys's official website is smilingtreetoys.com and has social profiles on LinkedIn.

How much revenue does Smiling Tree Toys generate?

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As of July 2026, Smiling Tree Toys's annual revenue is estimated to be <$1M.

What is Smiling Tree Toys's SIC code NAICS code?

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Smiling Tree Toys's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Smiling Tree Toys have currently?

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As of July 2026, Smiling Tree Toys has approximately 5 employees across 2 continents, including North AmericaAfrica. Key team members include Marketing Director: B. R. M.. Explore Smiling Tree Toys's employee directory with LeadIQ.

What industry does Smiling Tree Toys belong to?

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Smiling Tree Toys operates in the Retail industry.

What technology does Smiling Tree Toys use?

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Smiling Tree Toys's tech stack includes AWINcore-jsKlaviyoVenmoBold CommerceHSTSGoogle Tag ManagerBold Product Options.

What is Smiling Tree Toys's email format?

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Smiling Tree Toys's email format typically follows the pattern of First@smilingtreetoys.com. Find more Smiling Tree Toys email formats with LeadIQ.

When was Smiling Tree Toys founded?

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Smiling Tree Toys was founded in 2010.
Smiling Tree Toys logo

Smiling Tree Toys

RetailMinnesota, United States2-10 Employees

Smiling Tree Toys is a small, family-run retail business based in Lamberton, Minnesota, that produces handmade toys and thoughtful gifts. The company was founded in 2010 by Justin and Kathleen after they returned from two years with the Peace Corps in Niger, with a focus on simple living and respect for nature. Their woodshop serves as the core of production, and they share their work life with their young daughter Amana.

Operating in the retail sector, the business targets customers seeking artisanal, nature-inspired gifts and toys rather than mass-produced items. In January 2021, Smiling Tree Toys launched a limited edition Love All collection, reflecting its approach to seasonal, thoughtfully designed products.

Section iconCompany Overview

SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Smiling Tree Toys's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Smiling Tree Toys's revenue is estimated to be in the range of <$1M

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