Midmarket digital Wholesale electrical services firm with a lean team (11-50 employees) and annual revenue in the $1M-$10M range, indicating capacity for scalable, partner-focused technology and process improvements without large enterprise commitments.

Growth potential Florida-based operation in Daytona Beach presents expansion opportunities into nearby markets and regional supply chain partnerships, aided by a small-to-medium size profile conducive to channel sales and pilot programs.

Web presence Current reliance on basic website builders and generic e-commerce tooling (GoDaddy, Squarespace, Cart Functionality) suggests a need for modernization, digital marketing enhancements, and e-commerce optimization to attract new customers and improve online quoting.

Tech modernization Stack includes lightweight frontend tools (jQuery), font APIs, and NSONE, indicating opportunities to upsell modern web, performance optimization, and site security services to improve customer experience and conversions.

Competitive landscape Smaller players like Economy Electric can leverage cost-effective, targeted solutions (CRM, marketing automation, project management, procurement integrations) to compete with larger regional contractors and improve bid win rates.