Insights

Sustainable Growth ecostore targets eco-conscious consumers and has demonstrated rapid expansion through partnerships with large retailers like AS Watson Group and offline presence across 40 Ole supermarkets, presenting opportunities to upsell sustainability-focused product lines and private-label collaborations.

Trusted Brand Recent Readers Digest Trusted Brand awards for laundry and a rising profile in the Mother and Baby category at a major conference indicate strong consumer trust. Leverage this credibility to pitch expanded product SKUs, bundled bundles for households with children, and retailer co-branding opportunities.

Plastic Free Push The launch of plastic-free products such as hair care bars, dish bars, and toothpaste tablets signals a commitment to packaging innovation. This opens doors for partnerships with retailers seeking sustainable packaging, refill programs, and B2B opportunities in hospitality and schools.

Global Sustainability Participation in European waste reduction initiatives and a carboNZero certified factory position ecostore as a worldwide sustainability ambassador. Potential sales plays include international branch partnerships, white-label opportunities, and collaborations with green retailers in new markets.

Multi-Category Portfolio A diverse lineup spanning household cleaners, laundry, body care, skincare, baby care and oral care provides cross-sell potential within existing accounts and enables bundled sets, loyalty programs, and targeted campaigns for parents, health-conscious consumers, and clean-label retailers.

ecostore Tech Stack

ecostore uses 8 technology products and services including TikTok Pixel, Module Federation, Shopify, and more. Explore ecostore's tech stack below.

  • TikTok Pixel
    Analytics
  • Module Federation
    Development
  • Shopify
    E-commerce
  • Svelte
    Javascript Frameworks
  • Matter.js
    Javascript Libraries
  • Stamped
    Online Review Management
  • HTTP/3
    Web & Portal Technology
  • Google Search Console
    Web Analytics

Media & News

ecostore's Email Address Formats

ecostore uses at least 2 format(s):
ecostore Email FormatsExamplePercentage
First.Last@ecostore.co.nzJohn.Doe@ecostore.co.nz
76%
First@ecostore.co.nzJohn@ecostore.co.nz
17%
FLast@ecostore.co.nzJDoe@ecostore.co.nz
5%
LF@ecostore.co.nzDJ@ecostore.co.nz
2%

Frequently Asked Questions

What is ecostore's phone number?

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You can contact ecostore's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ecostore's official website and social media links?

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ecostore's official website is ecostore.com and has social profiles on LinkedIn.

What is ecostore's NAICS code?

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ecostore's NAICS code is 31-33 - Manufacturing.

How many employees does ecostore have currently?

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As of July 2026, ecostore has approximately 72 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Head Of Marketing: A. A.Head Of Marketing - Ecostore Company Limited: A. A.Group Chief Executive Officer: P. K.. Explore ecostore's employee directory with LeadIQ.

What industry does ecostore belong to?

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ecostore operates in the Manufacturing industry.

What technology does ecostore use?

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ecostore's tech stack includes TikTok PixelModule FederationShopifySvelteMatter.jsStampedHTTP/3Google Search Console.

What is ecostore's email format?

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ecostore's email format typically follows the pattern of First.Last@ecostore.co.nz. Find more ecostore email formats with LeadIQ.

When was ecostore founded?

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ecostore was founded in 1994.
ecostore logo

ecostore

ManufacturingAuckland, New Zealand51-200 Employees

ecostore is a New Zealand-based manufacturer in the home and personal care sector, headquartered in Auckland at 2 125 The Strand. It was founded in 1993 by Malcolm and Melanie Rands on New Zealand’s Northland coast, with an emphasis on removing harmful chemicals and prioritizing health. In 2013 leadership transitioned to the Kraus family, and the company is currently led by Pablo Kraus, with a goal to become the world’s most trusted and sustainable home and body care brand. The company develops, manufactures and packs products including household cleaners, laundry, body care, skincare, baby care and oral care at its own carboNZero certified factory in Auckland. ecostore operates in the manufacturing industry, employs between 51 and 200 people, and maintains a website at https://ecostore.com.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
1994
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    ecostore's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    ecostore's revenue is estimated to be in the range of $10M$25M

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