Insights

Sustainability Edge Ec footprint and natural product focus position the company with a premium, eco-conscious image ideal for partnerships with retailers and brands emphasizing green living, enabling cross-sell of bundled cleaning, personal care, and baby care lines.

Domestic Expansion Strong offline push through AS Watson and 40+ Ole supermarkets signals opportunity to widen distributor partnerships, co-branded campaigns, and in-store promotions to accelerate regional and channel growth.

Plastic Free Appeal Recent launch of plastic-free products and bar formats appeals to sustainability-minded retailers and consumers; potential sales play includes reformulated packaging incentives and e-commerce bundles for eco-friendly shelves.

Growth Traction Revenue range of 10–25 million with recent awards and international exposure suggests scalability prospects through added SKUs, higher-margin private-label opportunities, and expansion into new regional markets via existing tech stack.

Tech & Data Readiness Active use of Magento, Shopify, Klaviyo, and analytics tools indicates readiness for rapid digital collaboration, targeted marketing programs, and seamless onboarding of new retailers or distributors.

Similar companies to ecostore

ecostore Tech Stack

ecostore uses 8 technology products and services including Hotjar, Microsoft Clarity, Magento, and more. Explore ecostore's tech stack below.

Media & News

ecostore's Email Address Formats

ecostore uses at least 4 email formats:
ecostore Email FormatsExamplePercentage
First.Last@ecostore.co.nzJohn.Doe@ecostore.co.nz
76%
First@ecostore.co.nzJohn@ecostore.co.nz
17%
FLast@ecostore.co.nzJDoe@ecostore.co.nz
5%
LF@ecostore.co.nzDJ@ecostore.co.nz
2%

Frequently Asked Questions

What is ecostore's phone number?

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You can contact ecostore's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ecostore's official website and social media links?

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ecostore's official website is ecostore.com and has social profiles on LinkedIn.

How much revenue does ecostore generate?

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As of August 2026, ecostore's annual revenue is estimated to be $10M - $25M.

What is ecostore's NAICS code?

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ecostore's NAICS code is 31-33 - Manufacturing.

How many employees does ecostore have currently?

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As of August 2026, ecostore has approximately 76 employees across 3 continents, including Oceania, Asia and Europe. Key team members include Head Of Marketing: A. A., Head Of Marketing - Ecostore Company Limited: A. A. and Group Chief Executive Officer: P. K. Explore ecostore's employee directory with LeadIQ.

What industry does ecostore belong to?

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ecostore operates in the Manufacturing industry.

What technology does ecostore use?

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ecostore's tech stack includes Hotjar, Microsoft Clarity, Magento, Shopify, Klaviyo, Mautic, PayPal and Algolia.

What is ecostore's email format?

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ecostore's email format typically follows the pattern of First.Last@ecostore.co.nz. Find more ecostore email formats with LeadIQ.

When was ecostore founded?

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ecostore was founded in 1994.
ecostore logo

ecostore

ManufacturingAuckland, New Zealand51-200 Employees

ecostore is a New Zealand-based manufacturer in the home and personal care sector, headquartered in Auckland at 2 125 The Strand. It was founded in 1993 by Malcolm and Melanie Rands on New Zealand’s Northland coast, with an emphasis on removing harmful chemicals and prioritizing health. In 2013 leadership transitioned to the Kraus family, and the company is currently led by Pablo Kraus, with a goal to become the world’s most trusted and sustainable home and body care brand. The company develops, manufactures and packs products including household cleaners, laundry, body care, skincare, baby care and oral care at its own carboNZero certified factory in Auckland. ecostore operates in the manufacturing industry, employs between 51 and 200 people, and maintains a website at https://ecostore.com.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
1994
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    ecostore's revenue is estimated to be in the range of $10M - $25M

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