Awarded engines Leverage the Wards 10 Best Engines accolade for the Honda lineup to position Ed Voyles Honda as a technology and efficiency leader in local automotive marketing, creating prospect messaging that emphasizes advanced propulsion and reliability.

EV & hybrid momentum Capitalize on past and ongoing electrification efforts, including Honda hybrids and e:Architecture developments, to target customers seeking eco-friendly options and to upsell crossovers/SUVs with electrified powertrains.

Brand heritage Highlight the dealership’s long-standing trust and family leadership transition to reinforce credibility in service, value, and aftersales support—use testimonials and lifecycle service programs to win service/maintenance customers from competitors.

Product expansion Promote the expanded franchise mix (Dodge, Kia, Jeep alongside Honda, Acura, Hyundai, Chrysler) as a competitive differentiator for customers seeking one-stop shopping, flexible trade-ins, and multi-brand test-drive events.

Growth potential With revenue in the mid-range and a mid-size workforce, target mid-market buyers and repeat/referral customers with loyalty programs, maintenance plans, and digital lead nurture focused on converting inquiries into showroom visits and service appointments.