Insights

Strategic Board EdChoice recently expanded governance by adding a high-profile leader, former Arizona Governor Doug Ducey, to its Board of Directors. This signals a readiness for broader strategic partnerships, increased fundraising potential, and higher credibility in policy advocacy, suggesting sales opportunities around enterprise partnerships, major donor communications, or customized advocacy programs.

Policy Expansion With ongoing state-level work on educational choice and recent collaborations in Texas and other states, there is appetite for policy research, analytics tooling, and state-specific outreach services. Opportunities exist to offer policy impact assessments, data dashboards, or targeted comms packages to policymakers and educational institutions seeking cost-effective school choice programs.

Analytics Tools EdChoice launched the K-12 School Choice Calculator to model fiscal effects of school choice programs. There is potential for upsell of advanced analytics, scenario modeling, and integration with client data for external organizations, think tanks, and districts seeking budgetary transparency and advocacy-ready materials.

Content and Outreach A tech stack emphasizing WordPress, CRM, email marketing, and analytics indicates ongoing marketing and advocacy campaigns. Sales opportunities exist for expanding digital engagement platforms, CRM-driven donor/advocate programs, paid media optimization, and retention campaigns targeting policymakers, schools, and supporters.

Funding Scale Reported revenue in the broad $50M–$100M band and partnering activity with foundations suggests substantial fundraising capacity and willingness to collaborate on large-scale initiatives. This points to opportunities for strategic partnerships, co-branded research, and multi-year program funding engagements with foundations, universities, and national nonprofits.

Similar companies to EdChoice

EdChoice Tech Stack

EdChoice uses 8 technology products and services including Google Ads, Crazy Egg, WordPress, and more. Explore EdChoice's tech stack below.

Media & News

EdChoice's Email Address Formats

EdChoice uses at least 4 email formats:
EdChoice Email FormatsExamplePercentage
First@edchoice.orgJohn@edchoice.org
56%
FLast@edchoice.orgJDoe@edchoice.org
34%
First.Last@edchoice.orgJohn.Doe@edchoice.org
6%
Last@edchoice.orgDoe@edchoice.org
4%

Frequently Asked Questions

What is EdChoice's phone number?

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You can contact EdChoice's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is EdChoice's official website and social media links?

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EdChoice's official website is edchoice.org and has social profiles on LinkedIn.

How much revenue does EdChoice generate?

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As of October 2026, EdChoice's annual revenue is estimated to be $50M - $100M.

What is EdChoice's SIC code and NAICS code?

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EdChoice's SIC code is 6732 - Educational, Religious, and Charitable Trusts and NAICS code is 54172 - Research and Development in the Social Sciences and Humanities.

How many employees does EdChoice have currently?

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As of October 2026, EdChoice has approximately 47 employees across 1 continents, including North America. Key team members include Vice President Of Communications: C. L., Director Fiscal Policy Analysis: J. S. and Director Of Collections: K. Y. Explore EdChoice's employee directory with LeadIQ.

What industry does EdChoice belong to?

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EdChoice operates in the Think Tanks industry.

What technology does EdChoice use?

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EdChoice's tech stack includes Google Ads, Crazy Egg, WordPress, CookieYes, Salesforce, Brevo, Pardot and WP Engine.

What is EdChoice's email format?

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EdChoice's email format typically follows the pattern of First@edchoice.org. Find more EdChoice email formats with LeadIQ.

When was EdChoice founded?

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EdChoice was founded in 1996.
EdChoice logo

EdChoice

Think TanksIndiana, United States11-50 Employees

EdChoice is a nonprofit, nonpartisan think tank focused on advancing comprehensive educational choice as a pathway to stronger communities. It argues that families should decide K-12 schooling rather than bureaucrats, and it works at the state level to educate audiences, train advocates, and engage policymakers on high-quality school choice programs. It is based in Indianapolis, Indiana.

Founded in 1996 as the Friedman Foundation for Educational Choice, EdChoice reflects the intellectual legacy of Milton and Rose Friedman. In 2024, the organization launched the K-12 School Choice Calculator to help policymakers and other stakeholders understand the potential fiscal effects of school choice programs on taxpayers and public-school districts.

Section iconCompany Overview

Phone number
SIC Code
6732 - Educational, Religious, and Charitable Trusts
NAICS Code
54172 - Research and Development in the Social Sciences and Humanities
Founded
1996
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    EdChoice's revenue is estimated to be in the range of $50M - $100M

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