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Insights

Employee-Driven Growth Platform Edge offers a unique employee-driven growth platform that transforms frontline teams into brand promoters aligned with sales growth. This can be a powerful selling point to multi-location service brands looking to leverage their employee base for increased sales and marketing effectiveness.

Integrated Technology Solutions With technology integration into major Point of Sale systems for automated feedback and sales competitions at thousands of locations, Edge provides a streamlined solution for corporate and franchise teams. Highlighting this seamless integration can attract businesses seeking efficient sales management tools.

Focused on Improving Employee Recognition Edge emphasizes improving employee recognition through rewards tied to positive online reviews. This focus on enhancing employee engagement and incentivizing performance can appeal to companies aiming to boost employee morale and customer feedback, leading to potential sales opportunities.

Backed by Prominent Investors Being backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures adds credibility to Edge and signals financial stability. This can instill confidence in potential clients considering long-term partnerships with a company that has strong investor support.

Competitive Positioning among Industry Leaders Edge's revenue range of $10M - $50M positions it among industry leaders like Microsoft, Amazon, and Google, showcasing financial health and growth potential. Leveraging this standing compared to competitors can be advantageous in attracting businesses looking for reliable partners in the software development sector.

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Edge Tech Stack

Edge uses 8 technology products and services including Facebook Pixel, NoSQL, Cart Functionality, and more. Explore Edge's tech stack below.

  • Facebook Pixel
    Analytics
  • NoSQL
    Database
  • Cart Functionality
    E-commerce
  • Google Font API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Intercom
    Live Chat
  • HubSpot
    Marketing Automation
  • Cloudflare Bot Management
    Security

Media & News

Edge's Email Address Formats

Edge uses at least 2 format(s):
Edge Email FormatsExamplePercentage
First@eyeratebusiness.comJohn@eyeratebusiness.com
49%
FLast@eyeratebusiness.comJDoe@eyeratebusiness.com
45%
Last@eyeratebusiness.comDoe@eyeratebusiness.com
6%

Frequently Asked Questions

Where is Edge's headquarters located?

Minus sign iconPlus sign iconEdge's main headquarters is located at Elk Grove, Ca 96758 US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Edge's stock symbol?

Minus sign iconPlus sign iconEdge is a publicly traded company; the company's stock symbol is ALDN.

What is Edge's official website and social media links?

Minus sign iconPlus sign iconEdge's official website is startedge.com and has social profiles on LinkedIn.

How much revenue does Edge generate?

Minus sign iconPlus sign icon As of October 2024, Edge's annual revenue reached $15M.

What is Edge's NAICS code?

Minus sign iconPlus sign iconEdge's NAICS code is 5112 - Software Publishers.

How many employees does Edge have currently?

Minus sign iconPlus sign iconAs of October 2024, Edge has approximately 70 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Product Management: T. S.Head Of Customer Success: F. T.Head Of Engineering: M. B.. Explore Edge's employee directory with LeadIQ.

What industry does Edge belong to?

Minus sign iconPlus sign iconEdge operates in the Software Development industry.

What technology does Edge use?

Minus sign iconPlus sign iconEdge's tech stack includes Facebook PixelNoSQLCart FunctionalityGoogle Font APIjQueryIntercomHubSpotCloudflare Bot Management.

What is Edge's email format?

Minus sign iconPlus sign iconEdge's email format typically follows the pattern of . Find more Edge email formats with LeadIQ.

When was Edge founded?

Minus sign iconPlus sign iconEdge was founded in 2019.
Edge

Edge

Software DevelopmentCalifornia, United States51-200 Employees

Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth.


Edge’s industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.

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Section iconCompany Overview

Headquarters
Elk Grove, Ca 96758 US
Website
startedge.com
Stock Symbol
ALDN
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$50M

    Edge's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Edge's revenue is in the range of $10M$50M

Company Leadership

Employee Directory

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