Insights

Employee-Driven Growth Platform Edge's platform transforms frontline teams into brand promoters with rewards aligned to sales growth, presenting an opportunity to leverage employees as a dynamic sales channel for multi-location service brands.

Integrates with Major POS Systems Edge's technology integrates with major Point of Sale systems, offering an opportunity to automate customer feedback and sales competitions for thousands of locations, enhancing the sales process and customer engagement.

Financial Performance Insights Recent financial results show a decrease in net sales and EPS, indicating a potential need for solutions that drive sales growth and revenue generation, presenting a sales opportunity in offering value-adding services to boost profitability.

Expansion and Market Positioning Edgewell Personal Care, a similar company, reported weak earnings, suggesting a potential market gap that Edge could capitalize on by positioning its employee-driven growth platform as a solution for improving company financial performance.

Competitive Analysis Edge's innovative approach to employee engagement and sales growth sets it apart from traditional competitors such as Microsoft, Twitter, Amazon, and others, offering a unique selling point to attract clients looking for innovative sales strategies.

Edge Tech Stack

Edge uses 8 technology products and services including Hotjar, Google Font API, Redux, and more. Explore Edge's tech stack below.

  • Hotjar
    Analytics
  • Google Font API
    Font Scripts
  • Redux
    Javascript Frameworks
  • Intercom
    Live Chat
  • Webflow
    Page Builders
  • Node.js
    Programming Languages
  • GraphQL
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Edge's Email Address Formats

Edge uses at least 2 format(s):
Edge Email FormatsExamplePercentage
First@eyeratebusiness.comJohn@eyeratebusiness.com
48%
FLast@eyeratebusiness.comJDoe@eyeratebusiness.com
47%
Last@eyeratebusiness.comDoe@eyeratebusiness.com
5%

Frequently Asked Questions

Where is Edge's headquarters located?

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Edge's main headquarters is located at Elk Grove, Ca 96758 US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Edge's stock symbol?

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Edge is a publicly traded company; the company's stock symbol is EPC.

What is Edge's official website and social media links?

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Edge's official website is startedge.com and has social profiles on LinkedIn.

How much revenue does Edge generate?

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As of April 2025, Edge's annual revenue reached $15M.

What is Edge's NAICS code?

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Edge's NAICS code is 5112 - Software Publishers.

How many employees does Edge have currently?

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As of April 2025, Edge has approximately 85 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Product Management: T. S.Vice President Of Sales: G. G.Head Of Talent: B. K.. Explore Edge's employee directory with LeadIQ.

What industry does Edge belong to?

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Edge operates in the Software Development industry.

What technology does Edge use?

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Edge's tech stack includes HotjarGoogle Font APIReduxIntercomWebflowNode.jsGraphQLGoogle Tag Manager.

What is Edge's email format?

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Edge's email format typically follows the pattern of . Find more Edge email formats with LeadIQ.

When was Edge founded?

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Edge was founded in 2019.
Edge

Edge

Software DevelopmentCalifornia, United States51-200 Employees

Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth.


Edge’s industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.

Section iconCompany Overview

Headquarters
Elk Grove, Ca 96758 US
Stock Symbol
EPC
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Edge's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Edge's revenue is in the range of $10M$50M

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