Growth Potential Edgewater Fitness operates a sizable 42,000 square foot facility serving over 3,800 members with a revenue range of 1M-10M, indicating a mid-market fitness club with room to expand programs, memberships, and ancillary services such as corporate wellness partnerships or premium memberships.

Leadership Stability Brooke Long has been promoted to General Manager as of 2021 (and previously in 2019), suggesting established leadership and potential openness to new initiatives or vendor partnerships led by a stable management team.

Digital & Marketing Tech stack includes Google Ads, Google Cloud, WordPress, Squarespace, Mailchimp, and Google Workspace, signaling a digital-ready operation that may be receptive to enhanced marketing automation, CRM integration, and data-driven membership campaigns.

Facility & Services A broad range of cardio equipment, group fitness classes, free weights, and weight machines positions Edgewater Fitness for cross-selling opportunities across class memberships, personal training, equipment-based programs, and family or corporate wellness packages.

Market Position Listed peers range from mid-market to large national chains, indicating potential competitive leveraging in memberships, loyalty programs, and partnerships tailored to mid-sized clubs seeking scalable services such as IT, marketing, or operational solutions.