Growing Member Base With over 3,800 members in a 42,000 square foot facility, Edgewater Fitness presents opportunities to cross-sell personal training, advanced class packages, and premium memberships aimed at retaining and expanding its customer base.

Digital Engagement The company's active use of Google Ads, Google Tag Manager, and Google Cloud indicates a focus on digital marketing and customer engagement strategies, enabling targeted advertising and personalized communication to attract new members.

Leadership Stability The recent promotion of Brooke Long to General Manager suggests stable leadership, which can be leveraged to introduce innovative services or expand corporate wellness programs, appealing to local businesses and organizations.

Competitive Landscape Edgewater Fitness operates in a competitive environment alongside large chains like Life Time Fitness and Planet Fitness. Tailored niche offerings and community-focused programs can help differentiate the brand and attract specific customer segments.

Revenue Potential With annual revenues estimated between one million and ten million dollars, there is opportunities to upsell higher-tier memberships, specialized fitness programs, and corporate wellness packages to increase revenue streams.