Acquisition Strategy Edinburgh Chamber of Commerce has a track record of strategic acquisitions, such as the recent acquisition of Plannthat. This signals potential opportunities for partnerships or collaborations with businesses looking to align with a growing and innovative company.

Expansion into Social Commerce With the launch of a beta social commerce offering, Edinburgh Chamber of Commerce is tapping into a new revenue stream. Sales professionals can explore opportunities to provide services or products that enhance the social commerce experience for the company's users.

Key Hires for Product Development The recruitment of experienced individuals like JZ as the SVP of Product and Jiaona Zhang as the chief product officer highlights the company's focus on product development. Sales teams can leverage this insight to tailor their pitches towards offering solutions that complement the company's product roadmap.

Monetization Features Launch Edinburgh Chamber of Commerce has introduced new monetization features, indicating a shift towards enhancing revenue streams. Sales professionals can engage with the company by presenting solutions that support and optimize these monetization features to drive additional value for the business.

Advocacy Platform Offering Being a platform that provides a strong advocacy platform, Edinburgh Chamber of Commerce showcases its commitment to supporting businesses. Sales development representatives can strategize on aligning their products or services with the advocacy needs of the company to foster mutually beneficial relationships.