Strategic partnerships Leverage recent and ongoing partnerships with Celtic Connections, Underbelly, and LNER to position co-branded events, cross-promotions, and sponsored commissions that expand audience reach and unlock new funding streams.

Digital expansion Capitalise on the successful shift to online and hybrid formats by offering scalable virtual festival packages, streaming rights, and sponsor integration for global audiences, while maintaining local community impact.

Communities growth Scale the Communities Programme as a conduit for regional partnerships, library networks, prisons, hospitals, and refugee groups to create recurring, sponsor-funded activity streams that broaden donor and partner engagement.

Brand and leadership Highlight leadership shifts and international reach, notably the Director of Programming appointment and Global Ink involvement, to attract high-profile sponsors, grants, and philanthropy focused on world-class cultural programming.

Fiscal opportunities With a revenue profile under one million, pursue tiered sponsorships, corporate philanthropy, and grant opportunities linked to arts, education, and community enrichment to bolster budget for expanded events and digital platforms.