Sponsor ROI Edinburgh Rugby is actively seeking partnerships with tailored packages designed to deliver a return on investment, presenting a clear opportunity to pitch sponsored branding, client entertainment, and business networking benefits to potential corporate partners.

Community Reach With a long history and regional representation across Lothians, Borders, Tayside and Fife, there is potential to target local and regional brands looking to boost community engagement and local market presence through club partnerships.

Women’s Programme Recent leadership in appointing a dedicated head coach for the women’s programme indicates growth potential in women’s rugby sponsorships, partnerships, and cross-promotional campaigns targeting female audiences and inclusive branding.

Coaching & Talent A refreshed coaching and analytics oriented strategy, plus high-profile signings, suggests opportunities to align brands with performance, technology partners, and athlete development initiatives that resonate with performance-focused audiences.

Digital & Tech The use of multiple tech platforms (Drupal, WordPress, Shopify, analytics tools) signals readiness for technology partnerships, digital activation, and data-driven marketing collaborations to enhance fan engagement and sponsor visibility.