Growing Market Reach Education Perfect serves a large and expanding customer base with 1.8 million students, 50,000 teachers, and 5,000 schools, indicating significant opportunities to upsell or expand services within existing institutions and acquire new educational clients.

Innovation with AI The recent launch of an AI Powered Feedback Tool highlights the company's focus on integrating cutting-edge technology, making it an attractive proposition for schools seeking advanced, personalized learning solutions that leverage artificial intelligence.

Strategic Acquisitions The company's recent acquisition of Essential Assessment and Edpotential demonstrates its growth strategy through strategic partnerships and expansion into data analytics and assessment services, presenting opportunities for cross-selling integrated solutions to educational institutions.

Leadership and Vision With the appointment of new CEO Jonathan Morgan and its ambitions for global expansion, Education Perfect is positioning itself as a forward-thinking leader in EdTech, making it a strong partner for institutions interested in innovative and scalable digital learning platforms.

Market Positioning Operating in a competitive landscape alongside companies like Kahoot and Quizlet with comparable revenues and employee counts, Education Perfect’s unique focus on personalized learning and recent technological advancements create potential to differentiate itself and capture additional market share.