Strategic Partnerships ETS’s collaboration with prominent organizations like TED and Khan Academy highlights a strategic focus on innovative educational partnerships, opening avenues for technology integration and co-branded educational solutions.

AI-Driven Initiatives The launch of the Khan TED Institute signals ETS's commitment to advancing AI-driven higher education, presenting opportunities to offer AI-compatible testing solutions or digital assessment platforms.

Market Expansion With the rollout of the TOEFL iBT in Vietnam and a recent global format launch, ETS is expanding its assessment services internationally, creating opportunities for localized testing solutions and technology upgrades.

Recognition & Innovation Winning the 2026 Innovation Award demonstrates ETS’s focus on innovative assessment technologies, making it a suitable partner for companies seeking cutting-edge testing or certification solutions.

Technology Adoption ETS's tech infrastructure involving Kubernetes, MS SQL Server, and advanced analytics tools indicates a robust environment for developing scalable, cloud-based testing platforms and digital assessment tools for diverse markets.