Acquisition Driven Growth The 2018 acquisition of Smith & Greene by Edward Don & Company expanded capabilities across design, furnish, and install of foodservice equipment. Leverage combined catalogs to provide bundled, end-to-end solutions to hospitality operators, enabling cross-sell to existing clients of both businesses and accelerating project wins.

Full-Service Advantage With end-to-end services (design, furnish, install) and supplies, target mid-market hotels, restaurants, and institutions seeking single-source procurement, project management, and installation. Propose bundled proposals, maintenance contracts, and warranty services to improve contract value and client stickiness.

West Coast Expansion Based in Auburn, WA, there is potential to expand geographically along the West Coast by targeting regional hospitality chains and independent properties. Leverage local installation support to win retrofit and new-build projects, expanding the addressable market.

Financing Partnerships The involvement of Meridian Capital Partners and Vestar in financing signals access to capital for large-scale projects. Offer financing-enabled procurement options, equipment leasing, and project finance solutions to attract bigger deals and shorten sales cycles.

Marketing and Analytics Current tech stack includes Google Analytics, SEO tools, and modern web infrastructure. Optimize digital lead generation through content marketing focused on hospitality design and turnkey projects, improving inbound inquiries and conversion rate for equipment and services.