Insights

Boutique Family Boutique, family-owned operation with 11-50 employees and a national-like Kiwi focus suggests potential for personalized, high-touch B2C or B2B partnerships, particularly in premium baby products and direct-to-consumer channels.

Growth Potential Revenue range of 1M-10M indicates a growth-ready business with budgets for marketing, logistics, and tech investments; sales outreach could target scalable partnerships, wholesale accounts, and expansion of product lines.

Digital Engagement Active use of Facebook Pixel, Google Analytics, Mailchimp, and general e-commerce tech implies readiness for data-driven marketing collaborations, retargeting efforts, email campaigns, and enhanced online sales support.

Manufacturing Focus As a manufacturing entity, there are opportunities to offer supply chain optimization, ERP or inventory solutions, production automation, and vendor financing to improve margins and reliability.

Market Positioning Strong storytelling around family values and lasting design creates an opening for partnerships with retailers, distributors, or brand collaborations that emphasize durability, care, and customer loyalty.

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Edwards & Co Tech Stack

Edwards & Co uses 8 technology products and services including Facebook Pixel, Mailchimp, Knockout.js, and more. Explore Edwards & Co's tech stack below.

  • Facebook Pixel
    Analytics
  • Knockout.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Edwards & Co's Email Address Formats

Edwards & Co uses at least 1 email format:
Edwards & Co Email FormatsExamplePercentage
First@edwardsandcobaby.comJohn@edwardsandcobaby.com
100%

Frequently Asked Questions

What is Edwards & Co's official website and social media links?

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Edwards & Co's official website is edwardsandcobaby.com and has social profiles on LinkedIn.

How much revenue does Edwards & Co generate?

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As of August 2026, Edwards & Co's annual revenue is estimated to be $1M - $10M.

What is Edwards & Co's SIC code and NAICS code?

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Edwards & Co's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 31-33 - Manufacturing.

How many employees does Edwards & Co have currently?

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As of August 2026, Edwards & Co has approximately 13 employees across 3 continents, including Oceania, Europe and North America. Key team members include Chief Growth Officer: C. G., Co-Founder: C. N. and Founder: M. E. Explore Edwards & Co's employee directory with LeadIQ.

What industry does Edwards & Co belong to?

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Edwards & Co operates in the Manufacturing industry.

What technology does Edwards & Co use?

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Edwards & Co's tech stack includes Facebook Pixel, Mailchimp, Knockout.js, jQuery, Lightbox, Bootstrap, Google Analytics and Facebook.

What is Edwards & Co's email format?

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Edwards & Co's email format typically follows the pattern of First@edwardsandcobaby.com. Find more Edwards & Co email formats with LeadIQ.

When was Edwards & Co founded?

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Edwards & Co was founded in 2013.
Edwards & Co logo

Edwards & Co

ManufacturingAuckland, New Zealand11-50 Employees

Edwards & Co is a boutique, family-owned manufacturer founded in 2014, based in Red Beach, Auckland, New Zealand. The company combines decades of retail experience drawn from its family background to design products intended to last and to offer a smooth user experience for families, particularly Kiwi parents. Serving the manufacturing sector, Edwards & Co emphasizes a product range developed with care and understanding of daily challenges, aiming to deliver practical solutions for active families. The business operates from its New Zealand location with a focus on being a trusted supplier within its market, reflecting a hands-on, family-centered approach to product development and customer relations.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Edwards & Co's revenue is estimated to be in the range of $1M - $10M

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