Insights

Acquisition & Growth Recent acquisition activity signals a growth trajectory and potential integration opportunities for cross-sell of benefits and wellness solutions to the Barnbrook Sinclair client base.

Scale Readiness Mid-sized employer focus (51-200 employees) with a long-standing 35+ year market presence indicates readiness for expanded benefits management, health program design, and technology-enabled cost containment offerings.

Tech Stack Leverage Existing tech partnerships (iCIMS, WordPress, Shopify, Microsoft 365, SendGrid, Sentry, Wistia, Piwik PRO) present opportunities to upsell integrated HR, benefits, and wellness tech-enabled programs with data analytics, engagement, and digital experiences.

Financial Profile Revenue range of one to ten million suggests targeted upsell to mid-market clients with scalable wellness and plan design solutions that emphasize cost containment and ROI.

Strategic Positioning Strong focus on benefits plan management, health and wellbeing strategy, and innovative solutions positions WP to differentiate in a competitive landscape and target Fortune 500-adjacent opportunities through enhanced partnerships.

Similar companies to Wilson Partners Group

Wilson Partners Group Tech Stack

Wilson Partners Group uses 8 technology products and services including iCIMS, WordPress, Shopify, and more. Explore Wilson Partners Group's tech stack below.

Wilson Partners Group's Email Address Formats

Wilson Partners Group uses at least 1 email format:
Wilson Partners Group Email FormatsExamplePercentage
FLast@wilsonpartners.comJDoe@wilsonpartners.com
100%

Frequently Asked Questions

What is Wilson Partners Group's official website and social media links?

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Wilson Partners Group's official website is wilsonpartners.com and has social profiles on LinkedIn.

How much revenue does Wilson Partners Group generate?

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As of July 2026, Wilson Partners Group's annual revenue is estimated to be $1M - $10M.

What is Wilson Partners Group's SIC code and NAICS code?

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Wilson Partners Group's SIC code is 6411 - Insurance Agents, Brokers, and Service and NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Wilson Partners Group have currently?

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As of July 2026, Wilson Partners Group has approximately 51 employees across 1 continents, including North America. Key team members include Vice President Operations And Finance: C. M., Director, Research And Program Efficacy: S. W. and Healthy Communities Project Manager: K. J. Explore Wilson Partners Group's employee directory with LeadIQ.

What industry does Wilson Partners Group belong to?

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Wilson Partners Group operates in the Insurance industry.

What technology does Wilson Partners Group use?

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Wilson Partners Group's tech stack includes iCIMS, WordPress, Shopify, Microsoft 365, SendGrid, Sentry, Wistia and Piwik PRO Core.

What is Wilson Partners Group's email format?

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Wilson Partners Group's email format typically follows the pattern of FLast@wilsonpartners.com. Find more Wilson Partners Group email formats with LeadIQ.

When was Wilson Partners Group founded?

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Wilson Partners Group was founded in 1986.
Wilson Partners Group logo

Wilson Partners Group

InsuranceMichigan, United States51-200 Employees

Wilson Partners Group is a benefits and wellness consulting firm that takes a comprehensive approach to improving employee health and wellbeing. With more than 35 years of market experience, it serves Fortune 500 employers, health systems, communities, and states, offering expertise across benefits plan management, wellbeing strategy, plan design, cost containment, and technology-enabled applications. Located in Troy, Michigan, the firm operates in the insurance sector and serves client partners and their employees. 

The company targets large organizations seeking integrated solutions to design and manage health benefits and wellness programs. In 2024, it expanded through the acquisition of The Barnbrook Sinclair Partnership LLP, reflecting growth in its advisory capabilities.

Section iconCompany Overview

SIC Code
6411 - Insurance Agents, Brokers, and Service
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1986
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Wilson Partners Group's revenue is estimated to be in the range of $1M - $10M

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