Flower Subscription Services Explore the opportunity to introduce a flower subscription service model, akin to competitors like Bloom & Wild, to enhance customer retention and regular revenue streams.

Seasonal Product Innovation Develop more innovative and specialty products like the 'Anti-Hay Fever Bouquet' to cater to niche market segments and capitalize on seasonal trends for increased sales.

Tech Integration for Personalization Utilize the current tech stack, including Google Analytics Enhanced eCommerce and Mautic, to enhance personalized marketing strategies and improve customer engagement leading to higher conversion rates.

Strategic Partnerships with Florists Form strategic partnerships with local florists to expand the product range and offer unique, customized floral arrangements, tapping into niche markets and increasing sales opportunities.

Competitive Pricing Strategy Analyze competitors like Serenata Flowers and Bunches.co.uk to adjust pricing strategies, ensuring eFlorist remains competitive while offering value-added services to attract price-conscious customers.