Strategic partnerships There is a history of collaboration with major banks and retailers (Commonwealth Bank, NAB, Coles, Woolworths) and fintech groups, suggesting a strong openness to API integrations, QR code payments, and eQR solutions that can be expanded for new merchant segments andco-branded offerings.

QR and eQR leadership eftpos has actively launched QR code payments and eQR, positioning it as a pioneer in merchant-friendly digital payment experiences, presenting cross-sell opportunities to banks, payment processors, and large retailers seeking seamless mobile checkout options.

AP+ integration As part of Australian Payments Plus, eftpos sits within a unified payment ecosystem (debit network, real-time, digital identity, wallets), enabling bundled solutions to merchants and fintechs who want a one-stop payments stack and simplified settlement.

Fintech engagement eftpos has engaged FinTech Australia, established a FinTech advisory committee, and collaborates on digital roadmap initiatives, creating channels to pitch API-first partnerships, advisory services, and co-development opportunities with early-stage fintechs.

Growth potential With revenue scale in the mid hundreds of millions and a broad technical stack including cloud providers and content platforms, there is opportunity to upsell value-added services such as secure authentication, digital identity, open wallets, and merchant analytics to existing customers and new mid-market clients.