Legacy automotive Established in 1898 and one of the oldest US dealerships, Eich Motor Company presents a trustable, long-standing brand story that can be leveraged to win long-term service contracts and loyalty programs with local customers.

Regional focus Serving central Minnesota with VW and Mazda expertise, there is a clear opportunity to upsell regional fleet services, test-drive events, and targeted local digital campaigns to increase new and pre-owned vehicle sales.

Financing breadth Access to financing through over 40 local lenders suggests potential for tailored financing packages, on-site credit solutions, and cross-sell of manufacturer incentives to improve deal velocity and average transaction value.

Digital engagement Adoption of multiple tech tools (Shopify, Zendesk, Amplitude, Hotjar, Tealium) indicates a strong online presence and data-driven customer journeys, enabling targeted CRO experiments, improved lead capture, and personalized support workflows.

Service specialization Factory-trained technicians and genuine parts emphasize after-sales value; this opens opportunities for service retention programs, maintenance plans, and OEM-approved parts campaigns to boost service revenue.