Market Expansion EIGHT Brewing Co., known for its clean and refreshing lager, can explore market expansion opportunities by tapping into the success of Linktree's partnership with organizations like Vote.org to drive brand visibility and accessibility in new regions.

Innovative Product Launch With the successful launch of Linktree's Store link system and social commerce program, EIGHT Brewing Co. can consider introducing innovative product offerings or limited-edition brews through a similar digital platform to engage customers and boost sales.

Strategic Acquisitions Following Linktree's acquisition of Plann and partnerships with major brands like Sephora and Urban Outfitters, EIGHT Brewing Co. could explore strategic acquisitions or collaborations with beverage companies to diversify its product line and capture new customer segments.

Talent Acquisition By attracting top talent like JZ as SVP of Product and Jiaona Zhang as chief product officer, EIGHT Brewing Co. can strengthen its product development capabilities, potentially leading to the creation of unique offerings that resonate well with consumers and enhance sales performance.

Creative Marketing Campaigns Drawing inspiration from Linktree's 'All Together on Linktree' out-of-home campaign, EIGHT Brewing Co. has the opportunity to launch creative marketing initiatives that generate buzz among customers and reinforce the brand's commitment to inclusivity and community engagement, driving sales through brand loyalty.