Celebrity Endorsement Founded by Troy Aikman, EIGHT Brewing Co. benefits from the celebrity endorsement, potentially appealing to fans of the former football star and leveraging his credibility for brand recognition.

Clean and Organic EIGHT Brewing Co. differentiates itself by brewing a clean and organic lager with no additives or preservatives, catering to health-conscious consumers and those seeking high-quality beverages.

Tech-Savvy Marketing Utilizing various tech tools like Facebook Pixel and Google Analytics, EIGHT Brewing Co. demonstrates a commitment to data-driven marketing strategies, allowing for targeted promotions and efficient customer engagement.

Competitive Positioning In a market landscape with similar companies like Maui Brewing Co. and Founders Brewing Co., EIGHT Brewing Co. can carve a niche by emphasizing the unique selling points of its clean, refreshing lager and leveraging its celebrity founder.

Market Visibility With an online presence on platforms like Instagram and a dedicated website, EIGHT Brewing Co. has the opportunity to increase market visibility, attract new customers, and drive sales through engaging content and targeted campaigns.