Insights

Premium Craft Positioning Founders Brewing is recognized for its complex and bold beers crafted for a niche audience that appreciates high-quality, artisanal brews. This presents an opportunity to target premium retail outlets, specialty bars, and boutique distributors that cater to discerning customers seeking unique and flavorful craft beers.

Expanding Product Portfolio Recent launches like the Imperial Centennial IPA, Easy Drinking Beer, and Hoppy Mood non-alcoholic beverage indicate a strategic push toward diverse consumer preferences, including health-conscious and lower-alcohol options. Sales efforts can focus on health-food stores, non-alcoholic beverage distributors, and markets seeking innovative alternatives.

Engaging Millennials With their brand shift toward younger audiences through new variety packs and modern marketing, Founders Brewing is positioning itself to attract younger consumers. This opens sales opportunities in trendy, on-demand channels, social media-focused retail environments, and experiential marketing venues.

Strategic Partnerships Founders' collaborations with academic institutions like University of Michigan underscore openness to co-branded ventures, innovations, and community engagement. This suggests potential for joint marketing campaigns, limited editions, or specialty collaborations with local organizations to widen brand reach.

Market Growth and Recognition Ranked as one of the top recognized breweries and the second fastest-growing in the U.S., Founders Brewing has a strong reputation that can be leveraged to attract premium distributors and retail chains looking to enhance their craft beer selection with a reputed brand capable of expanding sales in competitive markets.

Founders Brewing Co. Tech Stack

Founders Brewing Co. uses 8 technology products and services including Twitter Ads, cdnjs, Google Fonts API, and more. Explore Founders Brewing Co.'s tech stack below.

  • Twitter Ads
    Advertising
  • cdnjs
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • FancyBox
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Priority Hints
    Performance
  • Flywheel
    Platform As A Service
  • Quantcast
    System Analytics & Monitoring

Media & News

Founders Brewing Co.'s Email Address Formats

Founders Brewing Co. uses at least 1 format(s):
Founders Brewing Co. Email FormatsExamplePercentage
LastF@foundersbrewing.comDoeJ@foundersbrewing.com
59%
First@foundersbrewing.comJohn@foundersbrewing.com
28%
FirstL@foundersbrewing.comJohnD@foundersbrewing.com
8%
FirstLast@foundersbrewing.comJohnDoe@foundersbrewing.com
5%

Frequently Asked Questions

Where is Founders Brewing Co.'s headquarters located?

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Founders Brewing Co.'s main headquarters is located at 235 Grandville Avenue Southwest Grand Rapids, Michigan 49503 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Founders Brewing Co.'s phone number?

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You can contact Founders Brewing Co.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Founders Brewing Co.'s official website and social media links?

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Founders Brewing Co.'s official website is foundersbrewing.com and has social profiles on LinkedIn.

What is Founders Brewing Co.'s NAICS code?

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Founders Brewing Co.'s NAICS code is 722 - Food Services and Drinking Places.

How many employees does Founders Brewing Co. have currently?

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As of April 2026, Founders Brewing Co. has approximately 192 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Ceo Founders Brewing Company: E. A.Chief Operations Officer: B. S.Chief Financial Officer: G. L.. Explore Founders Brewing Co.'s employee directory with LeadIQ.

What industry does Founders Brewing Co. belong to?

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Founders Brewing Co. operates in the Food and Beverage Services industry.

What technology does Founders Brewing Co. use?

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Founders Brewing Co.'s tech stack includes Twitter AdscdnjsGoogle Fonts APIFancyBoxjQueryPriority HintsFlywheelQuantcast.

What is Founders Brewing Co.'s email format?

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Founders Brewing Co.'s email format typically follows the pattern of LastF@foundersbrewing.com. Find more Founders Brewing Co. email formats with LeadIQ.

Founders Brewing Co.

Food and Beverage ServicesMichigan, United States51-200 Employees

Mike Stevens and Dave Engbers both had steady jobs when they decided to chase their dreams and open a brewery–which meant writing a business plan, quitting their jobs, and taking out giant loans. They figured if you’re going to live life, you ought to live it hard, without regrets.

After some initial challenges, due to making balanced but unremarkable beers, we were on the verge of bankruptcy. Then, the original Founders team decided to brew the kind of beer that they liked to drink: complex, in-your-face ales, with huge aromatics, bigger body, and tons of flavor.

The Founders Family has grown around a simple statement: “We don’t brew beer for the masses. Instead, our beers are crafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste. In short, we make beer for people like us.”

We have been lucky to evolve into one of the highest recognized breweries in the United States. In 2011, Ratebeer.com ranked us as the 2nd best brewery in the world (up from 4th best in 2010), and we have several beers listed in the top 100 beers on Beeradvocate.com. We were the 2nd fastest growing brewery in the U.S. in 2009, the winner of 4 medals at the 2010 World Beer Cup, and the winner of 2 medals at the 2010 Great American Beer Festival.

We are proud to be doing what we are doing, and we give great thanks to our customers and credit to our staff for whom we continually work to provide world-class beers.

Section iconCompany Overview

Headquarters
235 Grandville Avenue Southwest Grand Rapids, Michigan 49503 United States
Phone number
NAICS Code
722 - Food Services and Drinking Places
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Founders Brewing Co.'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Founders Brewing Co.'s revenue is estimated to be in the range of $50M$100M

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