High-asset family practice Target affluent individuals and business owners in Michigan seeking complex divorce, asset protection, and premarital planning services, highlighting the firm’s niche in high-asset marital matters.

Boutique with reach Leverage the firm’s Detroit prestige and Birmingham presence to position as a trusted local expert for high-stakes family law nationally or statewide, offering scalable services for complex cases.

Tech-enabled growth Utilize the existing tech stack (SiteCatalyst, iCIMS, Marionette.js, SEO tools) to enhance client acquisition, digital marketing attribution, and streamlined intake for high-value cases.

Revenue signals With reported revenue in the mid to upper six figures and a lean team, identify cross-sell opportunities for complementary services such as mediation, collaborative divorce, and post-divorce planning to increase client lifetime value.

Competitive gap Position against larger national firms by emphasizing personalized, aggressive advocacy and strong local connections; opportunities exist in strategic alliances with mid-market firms for referrals and co-counsel on complex matters.