New Leadership Recent appointment of a new general director in March 2026 indicates strategic shifts and potential openness to new vendor partnerships, channels, and sales approaches.

Iberian Expansion Partnership with Volupa and status as Iberian Peninsula leader suggests collaboration opportunities across omnichannel initiatives, cross-market campaigns, and technology integrations.

SME Focus Revenue appears modest relative to peers and the workforce size signals potential for efficiency improvements, new product lines, or services targeting mid-market to optimize margins.

Tech Stack Utilization of SAP, Microsoft 365, Power Apps and other modern platforms presents opportunities for B2B software, digital transformation services, data integration, and customer experience enhancements.

Customer Centric Longstanding emphasis on customer service and adapting to needs aligns with opportunities in CRM, loyalty programs, and personalized marketing partnerships to drive increased spend and repeat business.