Sport Zone
Sporting Goods ManufacturingPorto, Portugal1001-5000 Employees
Sport Zone is the largest sporting goods retailer in Portugal, based in Maia in the Porto region. It began operations in 1997, founded by Sonae, and pursued international growth beginning in 2008 with a store in Madrid, followed by a Ceuta franchise in 2014; by 2018 the business had expanded to 110 stores across six countries and employed thousands of people. In January 2018 it joined Iberian Sports Retail Group, alongside other retail brands, forming a sizable network in the Iberian sports retail landscape. In its stores, Sport Zone carries over 300 brands, including major international labels and its own lines such as Doone, Outpace, and Team Quest, with a focus on running, football, and fitness. The format supports mix-and-match shopping at affordable price points, with stores located in shopping centers and staffed by sports experts to assist customers and maintain organized product displays. The company defines its mission as inspiring and facilitating an active, healthy life for customers and coworkers, guided by values of commitment, passion, excellence, trust, and success.