Local dominance El Paso Times is the leading source for breaking news and community information in the El Paso border region, presenting a strong opportunity to sell targeted local advertising across print, digital, apps, and events to reach engaged community audiences and local businesses.

Digital advertising ecosystem The company utilizes a robust tech stack including The Trade Desk, Google Ads, SpotX, Google Analytics, and EX.CO, indicating openness to programmatic and data-driven ad solutions that can boost client ROI with audience targeting, measurement, and creative formats.

Growth through partnerships Recent partnerships and client wins such as Schneider Electric signaling manufacturing investments in El Paso present joint marketing and sponsorship opportunities, enabling targeted B2B campaigns around new plant jobs, local incentives, and workforce development programs.

Audience engagement extensions With offerings across publications, websites, apps, and other digital channels, there is potential to upsell integrated campaigns (native, display, video, and reporter-led sponsored content) to boost visibility for local brands seeking multi-channel reach.

Revenue and scale potential Reported revenue range of 50M to 100M and a mid-size employee base (51-200) suggest capacity for scalable sponsorships, event activations, and packaged digital solutions tailored to mid-market advertisers, including regional businesses expanding in El Paso.