Local-first reach El Paso Times serves as the borderland’s top source for breaking news and community information, with multi-channel distribution (publications, websites, apps, and digital offerings) that can be leveraged for targeted local advertising and sponsored content to near-market businesses.

Industries targeted Recent and ongoing expansion of local manufacturing activity, including Schneider Electric’s new plant creating ~400 jobs, suggests adjacent sales opportunities in B2B marketing, industrial advertising, recruitment media, and supplier partnerships within the El Paso region.

Tech-enabled ads The tech stack includes programmatic and data-driven platforms (Criteo, Taboola, Simpli.fi, Tealium) along with CRM/automation (Mailchimp, OneTrust, ADP, New Relic) that can support sophisticated audience targeting, attribution, and personalized ad experiences for advertisers.

Awarded credibility Recognition for investigative and feature journalism enhances publisher trust and may be leveraged to pitch branded content, sponsored reporting, and premium storytelling packages to brands seeking credible local amplification.

Growth leverage Revenue range of $50M-$100M and a mid-sized staff indicate opportunity to upsell digital subscriptions, display and video ads, events, and data-driven marketing solutions to local businesses aiming to boost community visibility and customer acquisition.