Local Market Reach Leverage El Paso Times as the leading borderland news source with multi-channel distribution (print, websites, apps) to offer targeted local advertising packages to regional businesses looking to reach the El Paso community and beyond.

Digital Advertising Stack Current tech stack includes Google Ads, DoubleClick, SpotX, EX.CO, Priority Hints, and analytics tools suggesting opportunities to upsell programmatic, retargeting, video, and sponsored content campaigns tailored to hyper-local audiences.

Growth Through Partnerships Recent high-profile client acquisition like Schneider Electric signals potential for enterprise-level sponsorships, content collaborations, and industry-specific programs that can be scaled to other national brands with El Paso presence.

Editorial-Driven Opportunities Award-winning investigative and feature journalism creates trusted storytelling assets; offer branded content, native advertising, and sponsored investigative series to brands seeking credibility and community impact.

Community & Events Alignment Initiatives such as Latinos in the Outdoors and local community programs present partnership avenues for experiential campaigns, community sponsorships, and regional event marketing that align with brand values and local engagement.