Modular lighting Leverage ELCO Lighting's recent Poplar System launch to position modular LED solutions for new commercial retrofit projects and flexible office spaces that require scalable, easy-to-install lighting.

Integrated design Target contractors and engineers who value close collaboration with UL-recognized engineering teams; propose design-to-installation partnerships that streamline compliance and on-site performance checks.

Broad recessed focus Capitalize on ELCO's claim of the broadest selection of recessed products to upsell comprehensive recessed lighting packages for multi-application projects, including residential, hospitality, and retail.

STEM to sales Utilize their tech stack (SOLIDWORKS, Salesforce, NetSuite, SAP) to tailor CRM-driven campaigns and accurate BOMs for quotes, supporting faster lead-to-order cycles for new builds and retrofits.

Strategic partnerships Explore partnerships with electrical wholesalers, contractors, and architects who influence specifications; propose joint marketing, training, and co-branded catalogs to expand distribution and project wins.