SMB Market Focus Electric specializes in providing IT and security management solutions tailored specifically for small and medium-sized businesses, indicating a strong potential to upsell or cross-sell targeted security and IT optimization services to a growing SMB client base.

Cost-effective Software With their best-in-class software that replaces traditional MSP ticketing and SLA models, Electric appeals to cost-conscious SMBs seeking transparent and efficient IT management, presenting opportunities for subscription-based or tiered security product sales.

Growing Industry Trends Recent industry news highlights increased demand for electrical and data center infrastructure, suggesting Electric can expand its offerings or partner with data center providers to capitalize on this expanding sector.

Financial Potential The company’s revenue range of 50 to 100 million dollars coupled with recent funding indicates growth momentum, making it an opportune moment to target Electric’s rapidly scaling operations with advanced or complementary IT security products.

Technology Stack Leverage Electric's use of advanced tools like Snowflake, Datadog, and Looker demonstrates a modern, data-driven approach to IT management, opening avenues for selling cloud, analytics, and monitoring solutions tailored to their platform and customer needs.