Geographic Reach The company operates 16 branch locations across Iowa, Nebraska, South Dakota, Western Illinois, and Northern Missouri, anchored by a Des Moines headquarters, enabling regional coverage and localized support for strategic accounts including utilities and government entities.

Diverse Customer Base A broad customer mix including electrical contractors, industrial plants, commercial and institutional facilities, OEMs, panel shops, integrators, utilities, and government agencies creates cross-sell and bundle opportunities across products and services tailored to each segment.

Scale and Purchasing Power Mid-market revenue and a sizable workforce signal substantial procurement power and negotiating leverage for volume discounts, exclusive supplier arrangements, and multi-site contracts with large contractors and OEMs.

Digital Sales Enablement Adoption of a CRM (HubSpot), analytics, and marketing tools supports data-driven outreach, account-based marketing, pipeline tracking, and digital catalog promotions to accelerate win rates.

Engineered Service With a heritage and slogan centered on engineered service, the company positions itself as a preferred or exclusive supplier partner, offering engineering-enabled solutions and value-added services to boost efficiency for customers.