Market Leadership EEDAR is a specialized video game market research firm with a long track record and current integration under NPD Group, indicating access to robust industry data and established credibility that can be leveraged to sell expanded research services, custom studies, and cross-sell opportunities within the broader NPD client base.

Comprehensive Offerings Core services such as GamePulse, insights on sales forecasting and media spend optimization, mock reviews, discovery and recommendation technologies, and investor due-diligence create multiple entry points for selling expanded analytics, premium dashboards, and tailored market intelligence packages.

Strategic Partnerships Past collaborations with Sensor Tower and charitable initiatives like Child’s Play Charity demonstrate a willingness to engage in co-branded research and social impact partnerships, offering doors for joint marketing, data-sharing projects, and bundled solutions with complementary data providers.

Financial Opportunity With reported revenue in the mid-range of tens of millions and a global research footprint via NPD, there is appetite for scalable SaaS and recurring revenue models, such as subscription access to proprietary datasets, benchmarks, and forecasting tools for publishers, developers, and investors.

Targeted Outreach Company size (51-200 employees) and specialized focus position EEDAR as an ideal target for mid-market deals, pilot programs, and upsell to larger entertainment and tech clients seeking granular, game-specific market intelligence and risk analysis.