Established Brand Presence With 43 years of history, Eletrosom has built a strong and trustworthy brand in the retail market, presenting an opportunity to leverage brand loyalty and repeat business for cross-selling and up-selling of complementary products.

Diversified Service Portfolio Eletrosom offers a range of services such as warranties, insurance, mobile recharge, online courses, and loans, which can be bundled to enhance customer value propositions and increase sales of service-related offerings.

Middle-Market Positioning Operating with annual revenues between one and ten million dollars and a workforce of up to 5,000 employees, Eletrosom targets a segment that offers growth potential through regional expansion and targeted marketing efforts.

Online Presence and Tech Stack Utilizing platforms like Magento and integrating tools such as Hotjar and reCAPTCHA indicates a focus on enhancing e-commerce experience and security, providing a channel for expanding digital sales and customer engagement.

Market Expansion Opportunities Being in the same competitive landscape as larger entities like Casas Bahia and Magazine Luiza, Eletrosom has potential to grow its market share by differentiating through personalized services and localized marketing strategies to attract new customers.