Elevated Brands Group Employee Directory

RetailVirginia, United States51-200 Employees

Elevated Brands Group is a mid-sized retailer and home decor platform based in Winchester, Virginia. Its flagship Rugs Direct operates as an online retailer of decorative area rugs for homeowners, interior designers, and commercial clients across the United States and Canada. The business partners with premium rug brands to offer a curated collection that emphasizes quality craftsmanship, premium materials, and timeless design, with tools such as a room-visualization feature and a style quiz to aid selection. It serves mid- to high-end segments of the home furnishings market and provides education, design inspiration, and a streamlined shopping experience.

In 2022 the group expanded its portfolio by acquiring Lightopia, an omnichannel retailer that provides contemporary lighting solutions for residential spaces and trade professionals, broadening its offerings beyond rugs. Together, Rugs Direct and Lightopia address key home furnishings categories for customers seeking cohesive spaces, supported by education and design guidance throughout the shopping experience.

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