Elevated Brands Group Employee Directory

RetailVirginia, United States51-200 Employees

Elevated Brands Group is a leading home decor e-commerce platform specializing in the mid- to high-end segment of the market. Our mission is to help customers and design professionals tie their spaces together with exceptional products, expert guidance, and elevated shopping experiences.

Our flagship brand, Rugs Direct, was founded in 1998 and is now a market-leading online retailer of decorative area rugs for homeowners, interior designers, and commercial clients across the U.S. and Canada. Rugs Direct partners with premium brands such as Chilewich, Jaipur Living, Loloi, Safavieh, Surya, and more to offer a curated collection of rugs that prioritize quality craftsmanship, premium materials, and timeless design. With innovative features like a “see this rug in your room” interactive tool and a “design finder” style quiz, we make it simple and inspiring to find the perfect foundation for any space.

In 2022, Elevated Brands Group expanded its portfolio with the acquisition of Lightopia, an omnichannel retailer known for its contemporary lighting solutions for residential spaces and trade professionals. Together, Rugs Direct and Lightopia enable us to meet customers’ needs across key home furnishing categories — from the ground up with beautiful rugs to the finishing glow with exceptional lighting — while providing education, design inspiration, and seamless shopping experiences every step of the way.

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