Insights

Premium Market Focus Rugs Direct operates within the mid to high-end segment of the home decor market, providing opportunities to target affluent consumers and professional interior designers seeking quality and unique rugs, positioning the company for those willing to invest in premium products.

Strong Brand Partnerships Partnering with premium manufacturers like Chilewich, Jaipur Living, and Safavieh enables Rugs Direct to offer a curated selection of high-quality, brand-recognized products, appealing to customers who prioritize brand reputation and craftsmanship.

Acquisition and Growth The recent acquisition of Lightopia and previous private equity backing indicate an expansion strategy that can be leveraged to introduce cross-selling opportunities across home decor categories and enhance market reach.

Technology-Driven Engagement Utilizing advanced digital tools such as interactive room visualization, quizzes, and review platforms suggests a strong understanding of customer preferences, providing avenues to upsell premium options and personalized services.

Potential for Commercial Market With a customer base that includes professional designers and commercial clients, there are opportunities to develop wholesale or B2B sales channels to grow revenue from trade professionals and business clients seeking high-end decor solutions.

Similar companies to Elevated Brands Group

Elevated Brands Group Tech Stack

Elevated Brands Group uses 8 technology products and services including Open Graph, Amazon ALB, SWFObject, and more. Explore Elevated Brands Group's tech stack below.

  • Open Graph
    Content Management System
  • Amazon ALB
    Load Balancers
  • SWFObject
    Miscellaneous
  • Windows Server
    Operating Systems
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Google Plus
    Widgets

Elevated Brands Group's Email Address Formats

Elevated Brands Group uses at least 2 format(s):
Elevated Brands Group Email FormatsExamplePercentage
FLast@rugsdirect.comJDoe@rugsdirect.com
86%
Last@rugsdirect.comDoe@rugsdirect.com
9%
LFirst@rugsdirect.comDJohn@rugsdirect.com
5%
FLast@rugs-direct.comJDoe@rugs-direct.com
85%
LFirst@rugs-direct.comDJohn@rugs-direct.com
12%
First.Last@rugs-direct.comJohn.Doe@rugs-direct.com
2%
Last@rugs-direct.comDoe@rugs-direct.com
1%

Frequently Asked Questions

Where is Elevated Brands Group's headquarters located?

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Elevated Brands Group's main headquarters is located at 9 North Loudoun Street Winchester, Virginia 22601 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Elevated Brands Group's phone number?

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You can contact Elevated Brands Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Elevated Brands Group's official website and social media links?

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Elevated Brands Group's official website is rugs-direct.com and has social profiles on LinkedIn.

How much revenue does Elevated Brands Group generate?

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As of March 2026, Elevated Brands Group's annual revenue is estimated to be $8.7M.

What is Elevated Brands Group's NAICS code?

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Elevated Brands Group's NAICS code is 44-45 - Retail Trade.

How many employees does Elevated Brands Group have currently?

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As of March 2026, Elevated Brands Group has approximately 53 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Ceo: M. F.Chief Executive Officer: D. C.Cfo/Coo: A. A.. Explore Elevated Brands Group's employee directory with LeadIQ.

What industry does Elevated Brands Group belong to?

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Elevated Brands Group operates in the Retail industry.

What technology does Elevated Brands Group use?

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Elevated Brands Group's tech stack includes Open GraphAmazon ALBSWFObjectWindows ServerYoast SEOGoogle AnalyticsMicrosoft ASP.NETGoogle Plus.

What is Elevated Brands Group's email format?

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Elevated Brands Group's email format typically follows the pattern of FLast@rugsdirect.com. Find more Elevated Brands Group email formats with LeadIQ.

When was Elevated Brands Group founded?

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Elevated Brands Group was founded in 1998.

Elevated Brands Group

RetailVirginia, United States51-200 Employees

Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, was founded in 1998 and is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products on rugsdirect.com that prioritize quality construction, materials, and design. We provide our users with easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz.
 
In 2022, Elevated Brands Group acquired Lightopia, an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market while providing education and inspiration throughout their shopping journey.

Section iconCompany Overview

Headquarters
9 North Loudoun Street Winchester, Virginia 22601 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Elevated Brands Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Elevated Brands Group's revenue is estimated to be in the range of $10M$25M

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