Insights

Franchise Growth Elite Supplements actively promotes a franchise model, inviting independent operators to join a rapidly expanding network. This creates recurring B2B sales opportunities through wholesale stocking of a broad, curated range, plus potential private-label or exclusive product offers for franchisees.

Distribution Expansion Relocation of HQ to Sydney and the establishment of a new distribution centre signals a strengthened national logistics footprint. This presents opportunities to pitch warehousing, fulfillment, and cross-border supply solutions to the company, its growing store network, and new partners across Oceania.

Data Driven Marketing The tech stack includes Coveo AI for commerce and Nosto for personalization, backed by analytics. There is a chance to offer advanced merchandising, search optimization, personalized recommendations, and data integration services to boost average order value across online and in-store experiences.

Brand Partnerships With a diverse mix of international and Australian brands, Elite Supplements could expand through exclusive distribution deals, white-label collaborations, or co-branded campaigns with manufacturers and retailers to accelerate reach and loyalty.

Market Expansion The business targets health and performance enthusiasts with fast service and low prices, indicating growing demand across sports nutrition. Opportunities exist to partner with gyms, training studios, and corporate wellness programs to broaden wholesale and bundled offering.

Elite Supplements Tech Stack

Elite Supplements uses 8 technology products and services including Meta Ads Manager, Criteo, Google Ads Conversion Tracking, and more. Explore Elite Supplements's tech stack below.

  • Meta Ads Manager
    Advertising
  • Criteo
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Apple iCloud Mail
    Email
  • React
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Nosto
    Personalization

Elite Supplements's Email Address Formats

Elite Supplements uses at least 1 format(s):
Elite Supplements Email FormatsExamplePercentage
First@elitesupps.com.auJohn@elitesupps.com.au
93%
LF@elitesupps.com.auDJ@elitesupps.com.au
5%
First.Last@elitesupps.com.auJohn.Doe@elitesupps.com.au
2%

Frequently Asked Questions

What is Elite Supplements's official website and social media links?

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Elite Supplements's official website is elitesupps.com.au and has social profiles on LinkedIn.

What is Elite Supplements's NAICS code?

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Elite Supplements's NAICS code is 44-45 - Retail Trade.

How many employees does Elite Supplements have currently?

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As of July 2026, Elite Supplements has approximately 167 employees across 2 continents, including OceaniaAsia. Key team members include Ceo: D. G.Chief Digital & Ecommerce Officer: J. N.Chief Commercial Officer (cco): T. D.. Explore Elite Supplements's employee directory with LeadIQ.

What industry does Elite Supplements belong to?

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Elite Supplements operates in the Retail industry.

What technology does Elite Supplements use?

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Elite Supplements's tech stack includes Meta Ads ManagerCriteoGoogle Ads Conversion TrackingApple iCloud MailReactModernizrjQueryNosto.

What is Elite Supplements's email format?

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Elite Supplements's email format typically follows the pattern of First@elitesupps.com.au. Find more Elite Supplements email formats with LeadIQ.

When was Elite Supplements founded?

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Elite Supplements was founded in 2005.
Elite Supplements logo

Elite Supplements

RetailAustralian Capital Territory, Australia51-200 Employees

Elite Supplements operates a retail network and online store offering a broad range of sports and nutrition products, including protein, amino acids, pre-workout formulas, fat burners, recovery aids, creatine, collagen, vitamins, and minerals. The business emphasizes fast service, competitive pricing, and in-depth product information to help customers choose supplements that support their health and fitness goals. Its product assortment includes popular international and Australian brands, curated by experts with experience advising bodybuilders and athletes to ensure a targeted range.

Based in Fyshwick, Australian Capital Territory, Elite Supplements operates online and in physical stores across Australia, with more than 130 locations. In February 2025, the company announced relocation of its headquarters from Canberra to Sydney and expansion of its offices and distribution centre.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Elite Supplements's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Elite Supplements's revenue is estimated to be in the range of $10M$25M

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