Expanding footprint Elite Supplements is rapidly growing with 130 locations and a plan to expand further, presenting an opportunity to cross-sell to new store openings and secure wholesale or franchise partnerships for distribution and exclusive product lines.

Sydney HQ shift Relocation of headquarters to Sydney along with a new distribution centre signals increased regional focus and capabilities; sales teams can target retailers, gyms, and independent outlets in New South Wales and broader Oceania with enhanced logistics and faster fulfillment.

Tech enabled Adoption of Coveo AI for commerce and a modern tech stack (Xero, Google Ads, AWS, iCIMS) indicates a data-driven sales approach; leverage AI-driven product recommendations, targeted advertising, and streamlined onboarding to boost conversions and enterprise deals.

Franchise potential There is an active franchise model and a culture of entrepreneurship; pitch to aspiring business owners and regional distributors who seek a health and fitness brand with national reach, leveraging their marketing and logistics capabilities.

Competitive pricing Positioned as offering competitive low prices with in-depth product information; opportunities exist to bundle exclusive deals, loyalty programs, or value packs for gym chains, personal trainers, and wellness clinics to increase average order value.