Insights

Expansion Opportunity Affordable multi-location retailer with rapid growth and relocation plans to Sydney, indicating an appetite for distribution partnerships, franchise collaborations, and wholesale supply arrangements to support expanding store footprint and centralized fulfillment.

Online to In-store Strong mix of online and over 130 physical locations suggests cross-channel selling opportunities, including targeted digital campaigns, in-store promotions, and consistent SKU availability to boost omnichannel conversions.

Tech-Driven Active tech stack including ads platforms and personalization tools (Criteo, Meta, Google Tracking, Nosto) signals receptivity to paid media, dynamic product recommendations, and email automation to lift customer lifetime value.

Pricing and Value Brand emphasizes competitive low prices and fast service, presenting opportunities for tiered bundles, loyalty programs, and exclusive private-label formulations to improve margin and retention.

Strategic Partnerships Recent cloud-based AI commerce initiatives and potential headquarters relocation indicate readiness for distribution partners, supplier agreements, and joint marketing ventures to accelerate growth and brand reach.

Elite Supplements Tech Stack

Elite Supplements uses 8 technology products and services including Meta Ads Manager, Criteo, Google Ads Conversion Tracking, and more. Explore Elite Supplements's tech stack below.

  • Meta Ads Manager
    Advertising
  • Criteo
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Apple iCloud Mail
    Email
  • React
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Nosto
    Personalization

Elite Supplements's Email Address Formats

Elite Supplements uses at least 1 format(s):
Elite Supplements Email FormatsExamplePercentage
First@elitesupps.com.auJohn@elitesupps.com.au
93%
LF@elitesupps.com.auDJ@elitesupps.com.au
5%
First.Last@elitesupps.com.auJohn.Doe@elitesupps.com.au
2%

Frequently Asked Questions

What is Elite Supplements's official website and social media links?

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Elite Supplements's official website is elitesupps.com.au and has social profiles on LinkedIn.

How much revenue does Elite Supplements generate?

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As of July 2026, Elite Supplements's annual revenue is estimated to be $10M - $25M.

What is Elite Supplements's NAICS code?

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Elite Supplements's NAICS code is 44-45 - Retail Trade.

How many employees does Elite Supplements have currently?

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As of July 2026, Elite Supplements has approximately 167 employees across 2 continents, including OceaniaAsia. Key team members include Ceo: D. G.Chief Digital & Ecommerce Officer: J. N.Chief Commercial Officer (cco): T. D.. Explore Elite Supplements's employee directory with LeadIQ.

What industry does Elite Supplements belong to?

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Elite Supplements operates in the Retail industry.

What technology does Elite Supplements use?

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Elite Supplements's tech stack includes Meta Ads ManagerCriteoGoogle Ads Conversion TrackingApple iCloud MailReactModernizrjQueryNosto.

What is Elite Supplements's email format?

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Elite Supplements's email format typically follows the pattern of First@elitesupps.com.au. Find more Elite Supplements email formats with LeadIQ.

When was Elite Supplements founded?

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Elite Supplements was founded in 2005.
Elite Supplements logo

Elite Supplements

RetailAustralian Capital Territory, Australia51-200 Employees

Elite Supplements operates a retail network and online store offering a broad range of sports and nutrition products, including protein, amino acids, pre-workout formulas, fat burners, recovery aids, creatine, collagen, vitamins, and minerals. The business emphasizes fast service, competitive pricing, and in-depth product information to help customers choose supplements that support their health and fitness goals. Its product assortment includes popular international and Australian brands, curated by experts with experience advising bodybuilders and athletes to ensure a targeted range.

Based in Fyshwick, Australian Capital Territory, Elite Supplements operates online and in physical stores across Australia, with more than 130 locations. In February 2025, the company announced relocation of its headquarters from Canberra to Sydney and expansion of its offices and distribution centre.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Elite Supplements's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Elite Supplements's revenue is estimated to be in the range of $10M - $25M

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