Insights

Rapid Market Expansion Elite Supplements is experiencing significant growth, with over 130 store locations across Australia and recent office expansions to Sydney, indicating a strong market presence and increasing consumer demand for sports nutrition products.

Diverse Product Portfolio The company offers a wide range of health, fitness, and lifestyle supplements, including proteins, vegan options, amino acids, and weight management products, catering to various customer segments and fitness goals which presents multiple cross-selling opportunities.

Technology Adoption Elite Supplements leverages advanced eCommerce and marketing technologies such as Google Analytics Enhanced eCommerce, Coveo AI, and Pinterest, positioning it well for targeted digital marketing and personalized customer engagement strategies.

Strategic Partnerships The recent partnership with Coveo Solutions indicates a focus on enhancing their online shopping experience through AI, opening avenues for offering innovative personalized recommendations and increasing online sales.

Growth and Investment Potential With a revenue estimated between $10 million and $25 million and a focus on trendsetting in the sector, Elite Supplements is positioned as a promising prospect for suppliers and service providers seeking to tap into Australia’s expanding sports supplement market.

Elite Supplements Tech Stack

Elite Supplements uses 8 technology products and services including AppNexus, Microsoft Advertising, Google Analytics Enhanced eCommerce, and more. Explore Elite Supplements's tech stack below.

  • AppNexus
    Advertising
  • Microsoft Advertising
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Google Workspace
    Email
  • GSAP
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Klarna Checkout
    Payment Processing
  • Pinterest
    Visual And User Generated Content Marketing

Elite Supplements's Email Address Formats

Elite Supplements uses at least 1 format(s):
Elite Supplements Email FormatsExamplePercentage
First@elitesupps.com.auJohn@elitesupps.com.au
48%
LF@elitesupps.com.auDJ@elitesupps.com.au
3%
First.Last@elitesupps.com.auJohn.Doe@elitesupps.com.au
1%
First@elitesupps.com.auJohn@elitesupps.com.au
48%

Frequently Asked Questions

What is Elite Supplements's official website and social media links?

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Elite Supplements's official website is elitesupps.com.au and has social profiles on LinkedIn.

What is Elite Supplements's NAICS code?

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Elite Supplements's NAICS code is 44-45 - Retail Trade.

How many employees does Elite Supplements have currently?

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As of December 2025, Elite Supplements has approximately 201 employees across 1 continents, including Oceania. Key team members include Ceo: D. G.Chief Digital & Ecommerce Officer: J. N.Chief Commercial Officer (cco): T. D.. Explore Elite Supplements's employee directory with LeadIQ.

What industry does Elite Supplements belong to?

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Elite Supplements operates in the Retail industry.

What technology does Elite Supplements use?

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Elite Supplements's tech stack includes AppNexusMicrosoft AdvertisingGoogle Analytics Enhanced eCommerceGoogle WorkspaceGSAPModernizrKlarna CheckoutPinterest.

What is Elite Supplements's email format?

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Elite Supplements's email format typically follows the pattern of First@elitesupps.com.au. Find more Elite Supplements email formats with LeadIQ.

When was Elite Supplements founded?

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Elite Supplements was founded in 2005.

Elite Supplements

RetailAustralian Capital Territory, Australia201-500 Employees

Elite Supplements (elitesupps.com.au) is Australia’s fastest growing sports and nutrition supplement brand. 

Our mission at Elite Supplements is to leave you feeling empowered to make the best choices for your individual supplementation requirements so we can support you to achieve the best possible version of yourself. We deliver this to you through the latest and most cutting-edge supplements on the market. Our success is underpinned by our commitment to providing you with t fastest service, competitive low prices and in-depth product information on a wide range of bodybuilding and sports supplements both online and in store. With over 130 locations and counting, Elite Supplements is rapidly evolving into one of Australia's largest supplement lifestyle brands.

Supporting your investment in your health, fitness and wellbeing, Elite Supplements is the holy grail of sports and lifestyle supplementation. We carry the most popular international and Australian brands catering to every lifestyle, goal and health need no matter your fitness level or profession.

We supply Protein, Vegan, Amino Acids, Pre Workout, Fat Burners, Weight Loss, Recovery, Creatine, Collagen, Vitamins, Minerals & much more to our consumers at the best possible price. All products are carefully chosen by our experts; with years of experience in advising body builders and athletes, who ensures that we carry the most effective and cutting edge range.

OWN YOUR OWN STORE?
Thinking of a career change? Keen to be your own boss & passionate about health and fitness? An Elite Supplements franchisee allows you the opportunity to be your own boss, pursue your passion, and be part of a brand that focuses on making a difference to people’s lives through helping them to achieve their goals.

We never stand still. We’re a business that leads our sector by constantly setting trends. That’s what makes us one of the most dynamic, exciting and rewarding opportunities for independent business owners.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Elite Supplements's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Elite Supplements's revenue is estimated to be in the range of $10M$25M

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