Affiliate Growth Ella Paradis already engages an affiliate network (AWIN) and has successfully partnered with a media outlet (Refinery29). A focused expansion of the affiliate program with additional lifestyle, wellness, travel, and adult-lifestyle publishers, plus exclusive bundles with select partners, could scale performance marketing and drive new customer acquisition at a predictable ROI.

Private Label Wholesale The company operates with private label Better Love and references a sister company (Caric Group), suggesting in-house manufacturing and white-label capabilities. This positions Ella Paradis well to sell wholesale to retailers, spas and hotel gift shops or to launch additional private-label collaborations for B2B customers, creating recurring revenue through bulk orders and cross-sell opportunities.

Loyalty Upsell A best-in-class rewards program launched in 2020 signals strong retention potential. There is opportunity to deepen loyalty with tiered benefits, targeted replenishment and cross-sell offers across product categories (toys, lubricants, lingerie), plus personalized recommendations and email campaigns to boost average order value and repeat purchases.

Media Driven Growth Recent press activity including Refinery29 demonstrates media appeal. Expanding PR and co-branded campaigns with lifestyle and wellness outlets can broaden reach, build credibility, and support product launches such as exclusive bundles or new lines under Better Love or private-label partners.

Tech and Experience The tech stack (Shopify, AWIN, S3, Open Graph, Woopra, Yoast SEO) supports scalable eCommerce and data-driven marketing. There is an opportunity to leverage personalized shopping experiences, enhanced product recommendations, and performance marketing optimization to improve conversion rates and cross-sell across categories.