Empowerment Focus Elli by Double Happiness Jewelry positions itself as a brand that empowers women through beautiful, fashion-forward jewelry, creating a strong emotional connection that can be leveraged in marketing campaigns targeting female consumers seeking empowerment and self-expression.

E-Commerce Integration The company's use of modern tech stacks like React, Drupal, and Stripe indicates a solid e-commerce platform, presenting an opportunity to upsell digital marketing solutions and online payment enhancements to improve conversion rates and customer experience.

Social & Network Marketing With a business model that combines direct sales, social networking, and e-commerce, Elli offers potential for partnership proposals that focus on social media marketing tools and influencer collaborations to amplify brand reach and sales.

Strategic Partnerships Elli’s recent partnership with Centrica plc suggests openness to collaborations beyond jewelry, such as home and tech solutions, providing avenues to cross-sell complementary products or services to their existing customer base.

Growth & Expansion Although currently with modest revenue, Elli’s innovative business model and social-driven approach offer potential for scalable sales outreach and targeted campaigns aimed at expanding its market share within the millennial and Gen Z demographics interested in fashion and empowerment.