ActiveTech Adoption Elmhurst Park District launched ActiveNet registration software in early 2023, signaling a willingness to upgrade digital systems and invest in member-facing tech. This creates an opportunity to offer integrated marketing, CRM enhancements, and data analytics to optimize class registrations, facility bookings, and user engagement.

Digital Marketing Readiness Current tech stack includes Drupal, Vue.js, Google Tag Manager, and Constant Contact, indicating a digital-savvy organization with multi-channel communication needs. Propose a scalable marketing automation, analytics, and personalized outreach platform that complements existing tools and improves campaign performance.

Growth & Expansion Recent development of the Centennial Adult Center and park expansions reflects ongoing capacity growth and community programming. This suggests demand for enhanced facility management solutions, scheduling optimization, and event-driven revenue opportunities.

Financial Scale With revenue in the multi-million range and a mid-sized workforce, Elmhurst Park District represents a stable customer with budget for enterprise-level solutions, maintenance contracts, and professional services to support digital systems, security, and customer experience initiatives.

Award-Winning Credibility Receiving the 2022 Best of the Best Award signals a respected organization receptive to innovative partnerships. Leverage this credibility to position value-added services, sustainability initiatives, and community-focused programs that align with their mission and vision.