Analytics Stack Opportunity to deepen Elmhurst University’s analytics and marketing capabilities by offering an integrated data and marketing stack that complements their current tools (Power BI, Segment, Crazy Egg, DoubleClick Floodlight, Facebook Pixel, Open Graph, New Relic). Services could include CRM integration, enrollment marketing automation, conversion rate optimization, data quality governance, and AI-driven enrollment forecasting to boost recruitment and student engagement.

Academic Modernization With recent leadership changes including the appointment of a new provost, Elmhurst is positioned to modernize academic operations by upgrading the learning management system and student information system, expanding online and evening programs, and pursuing strategic academic partnerships and accreditation readiness.

Local Partnerships Elmhurst's active engagement with local business leadership events and city partnerships creates opportunities for joint AI and cybersecurity training programs, student internships and co op experiences, sponsored research, and technology demonstrations with regional employers.

Cybersecurity Focus Elmhurst's emphasis on AI and cybersecurity in community events signals demand for security operations, identity and access management, security awareness training, and compliance tooling across campus for students, faculty, and staff.

Enterprise Ops As a sizable mid tier university with substantial revenue and staff, Elmhurst could benefit from modernization of enterprise systems, including ERP, HR and payroll, student relationship management, and cloud hosting or managed IT services to improve efficiency, data governance, and scalability.