Performance marketing strength eLocal is a fast-growing, highly profitable pay-for-performance digital advertising platform backed by HomeServe, with a track record of boosting revenue and new customer acquisition for local, regional, and national service-based businesses.

acquisitions & growth Strategic acquisitions of Felix, CityGrid and Ring Router, plus integration into HomeServe, indicate a broadened reach and capabilities across home services sectors that can be leveraged to cross-sell complementary marketing products.

industry specialization Focus areas include home, legal, medical, automotive, and insurance categories, suggesting opportunities to tailor performance-based campaigns for insurers, legal firms, auto repair networks, and medical service providers seeking measurable ROAS.

reliable performance A+ BBB rating, Great Places to Work certification, and positive Glassdoor sentiment signal trust, stable client relationships, and a favorable environment for expanding pilot programs and reference-based selling.

scalable tech stack Tech stack featuring Meta, React, Atlassian, Cloudflare, and Microsoft products supports scalable digital campaigns, data insights, and collaboration—potential for offering enhanced analytics, attribution, and enterprise-grade onboarding for larger clients.