Midwest MSP Embark positions itself as a Midwest-based IT services and consulting firm with a focus on A/V, Infrastructure, and Security solutions for SMB and public sector clients. Opportunity: cross-sell security, networking, and unified communications services to SMBs and government-education accounts in the region.

Certification Advantage As an Iowa Certified Targeted Small Business (TSB) with WBENC and SBA 8(a)/SDB program involvement, Embark can leverage set-aside opportunities and supplier diversity programs. Opportunity: target state and federal procurement channels and partner with larger integrators seeking certified diverse suppliers.

Public Sector Focus Public sector and education customers are highlighted as core clients. Opportunity: tailor offerings for government-education contracts, including security, infrastructure modernization, and VDI/ collaboration platforms aligned with public sector procurement cycles.

Tech Stack Fit Current tools include iCIMS, WordPress, Google Cloud, Microsoft 365, Google Workspace, Shopify, Simpli.fi, and analytics via Piwik PRO Core. Opportunity: upsell cloud migrations, security hardening, data analytics, and digital workplace enhancements to optimize operations for SMBs in the region.

Growth Levers Revenue range indicates a small-to-mid-sized operation with potential for expansion through targeted government contracts, certified supplier programs, and expansion of managed services. Opportunity: offer end-to-end managed IT, security operations, and compliance services to accelerate client digital transformation in the Midwest.