Strategic Rebranding The recent strategic rebranding of EMC Insurance Companies with the tagline 'Keeping insurance human' presents a unique selling proposition that emphasizes personalized and customer-centric insurance services. This rebranding effort can be leveraged by the sales team to highlight the company's dedication to humanizing the insurance experience, resonating well with clients seeking a more empathetic insurer.

Key Personnel Addition The appointment of Matt Spackman as the senior Vice President and chief human resources officer at Employers Mutual Casualty Company signifies a focus on enhancing organizational culture and employee engagement. Sales teams can capitalize on this by showcasing the company's commitment to fostering a positive work environment, which can translate into better customer service and satisfaction.

Partnerships for Growth The partnership between EMC Insurance Companies and Duck Creek Technologies LLC to optimize relationships with agents and agencies highlights a commitment to leveraging technology for business growth. This collaboration showcases the company's forward-thinking approach and investment in tools that enhance operational efficiency, providing a compelling sales angle to potential clients seeking innovative insurance solutions.

Recognition for Excellence EMC Insurance Companies being honored with the 2021 Top Workplaces USA award underscores the company's strong organizational culture and employee satisfaction levels. Sales representatives can leverage this recognition to build credibility and trust with clients, demonstrating that the company's internal values of a positive workplace environment also translate into exceptional service delivery and customer care.

Geographic Expansion The purchase of naming rights for the events center by Employers Mutual Casualty Company indicates a strategic investment in brand visibility and community engagement. This expansion into event sponsorships provides sales teams with an opportunity to align with the company's community-focused strategy, facilitating local networking and relationship-building with potential clients attending these events.