Industry Leadership Emerald Coast Growers is a well-established player in the wholesale horticulture sector with 30 years of history and a large operational footprint, including over 500,000 square feet of greenhouse space and 55 acres of farmland. This longevity and scale position them as a reliable supplier and partner for North American growers and retailers, providing opportunities for collaborations and long-term supply agreements.

Product Expansion The company's recent launch of the Resource Guide featuring new varieties like Fresh Picks demonstrates their commitment to innovation and product diversification. Sales teams can leverage this development to upsell newer, exclusive, or promotional plant varieties to existing clients and attract new wholesale partners seeking diverse ornamental grasses and perennials.

Market Focus Emerald Coast Growers primarily targets North American growers and retailers, offering starter plants and liners. By understanding the regional growth trends and demand for ornamental plants within these markets, sales professionals can identify geographically aligned opportunities and tailor marketing strategies to expand their customer base.

Technology Adoption Utilizing an integrated tech stack including BigCommerce and Google Cloud, the company demonstrates a commitment to efficient online sales and scalable infrastructure. This digital focus allows sales teams to facilitate online ordering, provide detailed product information, and streamline order processing, creating opportunities for digital marketing and e-commerce growth.

Growth & Expansion With a revenue estimated between 25 million and 50 million dollars and ongoing personnel improvements such as hiring experienced sales professionals, Emerald Coast Growers is positioned for continued growth. Business development efforts can focus on expanding their distribution network, promoting new product lines, and strengthening relationships with existing clients to capitalize on their upward trajectory.