High-end luxury market presence Emma Willis specializes in designing and handcrafting luxury shirts using premium materials, positioning the company in the high-end luxury market segment. This offers a sales opportunity to target affluent customers seeking exclusive and high-quality men's shirts.

Bespoke English shirtmaking techniques With a commitment to traditional English shirtmaking techniques and using luxurious fabrics, Emma Willis differentiates itself through bespoke craftsmanship. This presents a sales opportunity to engage with customers who appreciate artisanal craftsmanship and personalized tailoring.

Prime retail location in London Located on Jermyn Street in London, a prestigious area known for luxury shopping, Emma Willis' elegant shop provides a prime retail location. Leveraging this renowned location can lead to increased foot traffic and attract discerning customers looking for premium menswear, translating into sales growth potential.

Diverse tech stack for online presence Utilizing a diverse tech stack including Open Graph, Ruby, Google Tag Manager, and more, Emma Willis shows a commitment to enhancing its online presence and customer engagement. Leveraging these technologies can create sales opportunities through targeted digital marketing, personalized online experiences, and e-commerce expansion.

Strategic expansion into Gloucester By establishing a shirtmaking factory in Gloucester in 2010, Emma Willis strategically expanded its operations beyond London. This expansion offers a potential sales opportunity to tap into a new market, reach a broader customer base, and further strengthen the brand's presence in the English shirtmaking industry.