Market position Empi is a mid-sized medical equipment manufacturer focused on non-invasive pain management and rehabilitation, presenting opportunities to cross-sell to physical therapy clinics, sports medicine practices, and payer networks seeking innovative, non-invasive devices.

Growth levers As a DJO company with a defined patient- and clinician-centric product line, there is potential to expand into adjacent pain management segments and rehab markets where non-invasive solutions drive outcomes, particularly in institutions prioritizing patient throughput and reduced recovery times.

Customer reach With a headquarters in Minnesota and a broad healthcare ecosystem, target enterprise accounts such as hospital systems, outpatient rehab networks, and specialty clinics that require scalable non-invasive modalities and structured payer pathways.

Clinical outcomes Position Empi’s innovative devices around positive patient outcomes and cost-effectiveness to appeal to payors and administrators, supported by clinical data and case studies that demonstrate reduced pain management costs and faster rehabilitation timelines.

Partnerships Leverage alignment with DJO and potential collaborations with distributors, orthopedic groups, and physiotherapy networks to accelerate market penetration, supported by joint marketing, training programs, and bundled service offerings.