Expanding Product Range Empik offers a diverse and growing product portfolio across over 20 categories, including books, electronics, health, and home goods, which presents opportunities to cross-sell digital and physical products to existing customers.

Omnichannel Engagement With a robust omnichannel presence combining physical stores, e-commerce platform, marketplace, and mobile app, Empik enables seamless customer engagement, creating avenues for targeted marketing, personalized offers, and expansion into new sales channels.

Digital Content Ecosystem Empik’s digital services such as Empik Go for audiobooks, ebooks, and podcasts, along with event ticketing, open pathways to upsell digital subscriptions and exclusive content, diversifying revenue streams.

Market Leadership & Trust Being a well-established brand in Poland for over 75 years with high consumer trust, Empik offers a dependable partnership platform for collaborations and joint ventures targeting the retail and digital content segments.

Current Campaigns & Customer Focus Recent campaigns like the Back to School promotion indicate a focus on seasonal marketing opportunities, which can be leveraged for tailored promotional partnerships and targeted sales initiatives aligned with key shopping periods.