Omnichannel Reach Empik's robust omnichannel distribution network combines over 350 brick-and-mortar stores with a comprehensive online platform and mobile app, providing extensive opportunities to target diverse customer segments across Poland.

Diverse Product Portfolio With over 15 million products spanning more than 20 categories including books, toys, electronics, and health products, Empik offers a broad cross-selling potential to promote perimeter expansion and bundled offerings.

Digital Ecosystem Empik's growing digital content services like audiobooks, e-books, podcasts, and event tickets create avenues for digital subscriptions and content marketing collaborations to increase customer engagement and recurring revenue.

Marketing Campaigns Recent multi-channel campaigns such as the 'Everything About Going Back to School' initiative demonstrate Empik’s ability to mobilize targeted marketing efforts, which can be leveraged for promotional partnerships or seasonal sales programs.

Market Position As a leading retailer with high brand trust and a significant customer base of over 7 million annually, Empik presents opportunities for co-branded promotions, loyalty program collaborations, and expanding private label offerings to deepen market penetration.