Diverse Product Range Empik offers a wide selection of over 15 million products across more than 20 categories, including books, toys, electronics, and health and beauty, providing opportunities to cross-sell or bundle products tailored to customer preferences.

Strong Omnichannel Presence With over 350 physical stores complemented by a robust online platform and mobile app, Empik enables seamless shopping experiences, opening avenues for targeted promotions and personalized marketing across multiple channels.

Digital Content Expansion The company's growing ecosystem of digital offerings such as audiobooks, eBooks, podcasts, and event tickets presents opportunities to upsell digital subscriptions and exclusive content packages to engaged consumers.

Recent Marketing Campaigns Empik’s recent back-to-school campaign, featuring multichannel advertising, indicates an active marketing strategy focused on seasonal promotions, ideal for sales teams to propose relevant product bundles during peak shopping periods.

Market Position & Growth As a well-established brand in Poland with an annual transaction volume exceeding 7 million customers, Empik’s high consumer trust and extensive reach create strong potential for new vendor partnerships and expanded product offerings.