Strategic Location Advantage Empire City Casino's location in Yonkers, New York, a thriving and populous city, presents a strategic opportunity for attracting a large volume of local customers as well as tourists, enhancing potential sales opportunities.

Diverse Offering of Entertainment and Dining Options With a wide array of entertainment options including gaming, live performances, and diverse dining choices, Empire City Casino has the potential to target customers with varying interests, catering to a broad demographic and driving sales growth.

Tech-Savvy Customer Base Utilization of technological tools such as Google Analytics and social media platforms indicates a tech-savvy customer base. Leveraging digital marketing strategies tailored to this audience can boost engagement and drive sales for Empire City Casino.

Partnership with MGM Resorts International As an indirect subsidiary of MGM Resorts International, Empire City Casino has the backing of a prominent brand in the industry. Leveraging this partnership to offer exclusive packages or promotions can attract a wider customer base and increase sales.

Competitive Positioning and Market Trends Understanding the competitive landscape with similar companies like Encore Boston Harbor and Tropicana Atlantic City can provide valuable insights for Empire City Casino to differentiate its offerings and capitalize on emerging market trends, driving competitive sales strategies.