Empirical Media

Business Consulting and ServicesNew York, United States2-10 Employees

Empirical Media Advisors provides insight, operating counsel and action-ready strategies and tactics to media and related technology companies and investors. Founded by industry leaders Jack Griffin and Jim Friedlich, Empirical partners with management to navigate the complexity of media today. With a focus on top-line growth, organizational change, and internal and external business development, Empirical helps its clients achieve sustainable business growth. GROWTH: Increase revenue • Sales force organization and effectiveness • Audience and traffic development • Integrated marketing and program design CHANGE: Evolve from legacy to new business models • Digital transition strategy • Mobile strategy and execution • Social media strategy and execution • Organizational structure and design for growth DEVELOPMENT: Optimize corporate and brand portfolios • M&A strategy and due diligence • Strategic partnerships and alliances • Brand extensions and new product development

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