Growth opportunities Empirical Media focuses on top-line growth, sales force effectiveness, and audience development for media and tech clients, suggesting upsell opportunities around sales enablement consulting, go-to-market optimization, and traffic/monetization strategy.

Strategic partnerships The firm emphasizes partnerships, alliances, and M&A due diligence, presenting potential cross-sell with strategic advisory on integration, joint ventures, and acquisition targeting for media businesses seeking scale.

Digital transformation With a emphasis on digital transition, mobile, social, and new business models, there are sales openings for digital strategy engagements, platform modernization, and venture-ready business model redesigns.

Brand portfolio Development focus on corporate and brand portfolios provides opportunities to offer brand strategy, portfolio rationalization, and product/brand extensions for media tech clients undergoing portfolio optimization.

SMB services Small client base and sub-$1M revenue suggest a scalable target market of smaller media tech firms and startups in need of advisory, go-to-market, and organizational design services to accelerate growth.